If you missed it on DeniseWakeman.com, I'm taking a short, one question poll to find out what social networking site you use the most for business purposes.
Every year or two I like to visit this question and poll readers on their preferred method for having blog content delivered. The last poll I ran was in August 2009 and revealed a split of 52 to 44% email to RSS.
I wonder if the ratio has changed much? Because I like to experiement, this time I'm running the poll on my Facebook page using the new Question/Poll feature and I invite you to vote and comment. I added a third option to the poll - audio - since I'm seeing more and more bloggers add an audio version to their blog posts. So far, not many people are choosing that option.
You can see, at the time this screenshot was captured, email is still winning. And I'm willing to bet that folks who are on Facebook and Twitter are pretty savvy when it comes to consuming content on the web. Email still rules, despite reports to the contrary. (Do you have an email subscribe option on your blog?)
An important source of traffic to your blog is Facebook. I've observed a trend in social media. About a year ago, most of my social traffic was from Twitter. Now, it's overwhelmingly coming from Facebook.
So, it's a darn good idea to make sure your blog posts are showing up on your Facebook Page (and profile if you use your profile for business purposes or if you have a personal blog). I'm in the "automate" school and have been experimenting with the various applications that pull the RSS feed from my blog onto my page.
I'm curious to know which application you use and why. The poll below does not cover all the options so if you don't see your preferred method listed, please enter it in the "Other" field and tell us about it in the comments.
Social marketing and blogging have become heavy-weight tools for promoting charitable causes. And there have been huge successes and lots of money and awareness raised for great causes that may have gone unnoticed just a few years ago. I'm curious to know if you use your business blog as a tool for raising awareness and funds for your favorite causes. (See poll below.)
I guess the first question should be: does your business (or you) have favorite causes or organizations you support? I do.
For years I have supported Doctors Without Borders, KCRW (my local public radio station) and the Leukemia and Lymphoma Society through Team in Training events. I also actively support Kiva.org with 3-4 new micro loans every month. And, if a friend or family member requests support for a cause, I usually happily donate. I have no qualms about using this blog or Biz Tips Blog to ask for support when I'm campaigning for a cause.
Not only do I want to spread the word about my cause, I believe it also gives you a glimpse at what else is important to me, outside of my passion for blogging and business. That can help create a better connection between us, attract new readers, and open doors to new opportunities through shared passions.
I'm currently involved in a huge effort to raise money for Dr. Mani's Children's Heart Fund, to provide funds for heart surgery for children in India who have congenital heart defects but family poverty prevents them from getting help. It's a great cause and I've written a couple of posts about it. Please check this out - it's a big win for you to participate!
So here's the poll question: Do you use your business blog to promote charitable causes?
What's your opinion - for or against - about promoting causes on your blog? I'd love to know your thoughts. Please post in the comments and if you would like, post a link to your favorite cause and why you support it. Let's take the opportunity to share the love and boost awareness for great work people are doing around the world.
I'm delighted to let you know I have been invited to be on the faculty for the next Niche Affiliate Marketing System (NAMS) in January. By all accounts this is a top-notch learning event with a stellar faculty (Jeff Herring, Kathleen Gage, Ellen Britt, Willy Crawford, Lynn Terry, Nicole Dean, and many more). This is the third iteration and I heard rave reviews by many colleagues about the previous event in August.
So I was honored to be invited by the organizer David Perdew, to do several presentations on blogging. The difference with this event is that it is a 3 day workshop - no pitching - where the goal is to teach real, actionable content. There are three marketing tracks: beginner, intermediate and advanced - so there's something for every level of attendee.
I was talking to David Perdew about the blogging track. I'll be doing 3 presentations: an overview of blogging for business, a workshop on getting traffic to your blog and a third workshop. I couldn't make up my mind about what to teach so I figure I'll throw it open to you...
If you were attending a hands-on business blogging workshop, what would you want to learn? Here are the two options David and I are discussing:
1) a hot seat for 3-4 people where I will review and offer feedback and suggestions to help improve and optimize the blog.
2) a workshop to create an editorial calendar, identify several types of blog posts appropriate for your blog and create a schedule you can implement as soon as you're back in the office.
Whether or not you plan on attending NAMS in January, I'm curious to know which workshop you would prefer so you can boost the results you get from your blog. Please vote here:
If you do plan on attending NAMS, be sure to register before December 1. The investment goes up $100 on 12/1. And, as a faculty member, I have $100 discount coupons to give away so it's an even better deal if you sign up ASAP. Use coupon code: 100NAMS3 and you'll be able to register for the dirt cheap fee of $297!
Recently I've read a couple of blog posts about how habits are changing in the way people are consuming information online. Cindy King has an article on 7 Reasons for Different Online Content and makes a compelling case for knowing what your audience wants in order to provide information in the format that meets their needs.
Steve Rubel reports in a post on his life streaming site (blog) that he's using more visual imagery in his communications and is working on limiting all writing to 400 words or less.
My colleague Rachna Jain includes an audio version of her blog posts with the written content and reports longer retention and an increase in page views on her blog.
That got me thinking. I find I am skimming more, reading less, watching more video and listening to more content on my ipod. How about you? Here's a quick unscientific poll to find out what your current preference is for consuming online content. Would also love to get your thoughts about this question in the comments. And please share this poll with your audience as I'd love to get a broad and diverse response to find out how things are trending. Please click the retweet button. Thanks!
Thinking about that, I began to wonder how many people actually read blogs on their mobile phone. So, I'm running a poll...
If you have comments or questions about blogging and mobile marketing, submit them in the comments section below and register for the free program with Kim Dushinski on April 9.
I just got an emailed press release that fascinates me:
30 most important innovations from the last 30 years
The first most important innovation is the Internet. The 20th most important is social networking via the Internet. It's amazing how many of these recent innovations we now take for granted.
To celebrate their three decades on the air, PBS’ Nightly Business Report teamed up with Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania, to select the 30 most important innovations from the last 30 years.
The results are in, and the Internet reigns supreme. PBS' Nightly Business Report will review the full list during tonight’s broadcast (check local listings).
We have a new poll posted on Biz Tips Blog: we want to know what social networking sites you use to market your business. Will you take one minute to complete the poll?
Social networking and social media is becoming more and more essential to business success. An article on Dosh Dosh gives a thorough argument about why social media marketing is so important.
In February, we're participating in the Social Media Telesummit, hosted by Leesa Barnes. This is going to be an amazing event with top notch speakers on all aspects of using social media. The Blog Squad will be talking about using a blog to extend your brand.
You'd be wise to pay attention to what's going on in this arena which includes blogs, social networking sites, microblogging, Internet radio, social bookmarking sites, podcasting, video sharing and more.
Please help us help you and let us know where you get stuck when it comes to marketing your business on the Web. Take the poll, then, register for our free teleseminar...
Have you tried to make money on the Internet and failed? Do you wonder if anyone is "really" making money with the Internet? Are you ready to learn what it takes once and for all?
Make 2008 the Year You Make A Lot of Money on the Internet
If you've been around the Internet for any period of time you have likely heard all the BS about how you can get rich quick. The fact is, you can make money and lots of it, but you have to know what you are doing.
On December 17th at 6 p.m. EST you are invited to join The Blog Squad™ and Kathleen Gage, The Street Smarts Marketer™ for a FREE teleseminar.
Discover the 5 Internet Marketing Traps That Can Derail Your Business...
...and stop you from making money on the Internet.
Learn from three women who have been there, done that and now make tons of money...
...for the first time ever you will learn from three of the most recognized Internet Marketing Experts in their field as they join together to bring you this amazing session.