Business Blogging - How to Build A Better Blog

Visibility via Video: How to Extend Your Reach Online

If you've been following me for awhile, you know I return to the topic of online video from time to time. Why? Because it is an amazingly powerful online marketing tool.

When I was at BlogWorld & New Media Expo 2009, at least 90% of the attendees had video cameras and videos were being shot in every hallway, at dinners, at parties and everywhere in between. 

YouTube is the 4th most visited site on the Web and it's the second largest search engine. 20 hours of video are being uploaded to YouTube every minute (saw that stat somewhere today).

The reason video is so popular is because it takes social to a whole new level. It's intimate and connects with the viewer more easily than text. And it's really easy to shoot and distribute video.

While prepping for a program I'm developing with a colleague, I put together an outline for the process I use to distribute my videos. Not only do I have a blog solely for my videos, I post them all over the Web for great reach and visibility. Here's my process:

Lou Bortone predicts there will be a "land grab" for .tv domains

Yesterday I had the pleasure of co-teaching a brand new online video program with my pal, the online video guy, Lou Bortone. The program, Online Video: Right Here, Right Now! was a follow up to the popular program we delivered a few months ago and which is now a self-study course.

Online video is evolving at a break-neck pace and we felt it was important to update our video students on new developments in tools, video distribution, social media integration and trends for using video in business. Over 125 people attended the program and the feedback on twitter and Facebook was great. 

During the class Lou predicted that there will be a land-grab or gold rush, for .tv domain names like there was for .com domains in the olden days of the Internet. As video becomes ever more popular (YouTube had more than 85 million visitors in July 2009 and is now the 4th most visited site on the Web), the demand for video channels will only grow. So here's the tip from Lou:

How to Reach 97 Million Americans - Lou Bortone's Video Tip

Lou Bortone the Online Video Guy is my guest "author" today. I guess author takes on whole new meaning with video. I asked Lou to share a video tip with my readers and in the video he talks about why you should be using video in your marketing mix.

I think you can see I'm pushing the use of video on your blog. Not for every post, but to mix it up once in a while. Give your audience a more intimate glimpse at who you are and the chance to connect with you even more deeply.

Don't be intimidated by Lou Bortone's videos. He's been doing this a long time. If you've seen any of my videos, you know they're pretty basic, and they get a point across. That's what you want to do. Nothing fancy or technically complex.

Not sure how to get started? Here's my list of equipment and software.

Related Posts:

Use Video on Your Blog to Entertain Your Audience

Engage Your Readers in Multiple Ways

Recommended Training:

Online Video Made Easy

Recommended Reading

YouTube for Business