This is a guest post by Linda Dessau of ContentMasteryGuide.com.
anyone about to start a blog should attend #barrieblogathon to get it started right.Fixing it up is really tedious :(— Kerri Fullerton ND (@BarrieND) April 18, 2013
I really admired Kerri Fullerton at last week's Barrie Business Blogathon. She said she knew she'd write more blog posts later (she's been a prolific blogger since 2009), so she was going to dedicate her Blogathon time to cleaning up her blog's categories.
Creating blog post categories that reflect your brand - what you and your business are known for - will help you reinforce that brand and show people your value and expertise.
When they visit your blog, people can browse your categories to quickly find the content they're most interested in. They also get an instant snapshot of the range of your expertise.
The cringe test