If you're planning to attend all or part of the the Virtual Blog Writing Day on August 23, then I recommend you hit the ground running so you can easily tap into your creativity and achieve the goals you set for the day. As I've been planning how to facilitate the Virtual Blog Writing Day, I've come up with seven tips to help you prepare and be as productive as possible during the time you commit to your blog wrting.
1. Back to basics: what's your primary message?
When you look at at the last 10 posts on your blog, are they on message? Do they reflect what you want readers and your prospective clients to know about you and your business? If it's looking a little disjointed and confusing, answer these questions:
- What problems do you solve for your ideal client?
- What's your BIG WHY? (Why are you doing what you do?)
- What is your specific expertise?
- What are the benefits of working with you?
2. Who is your audience?
Write down a couple of sentences describing your idea reader or client. What are their pain points? What are their hot button issues?
3. What's your writing goal for Virtual Blog Writing Day? What do you want to accomplish today?
- How many posts completed and queued?
- How many drafts?
- Write a series going deep on a topic?
- Create content for a book?
4. Make a list of content ideas. Write down at least 10 ideas for blog posts.
- 5 ideas for every category on your blog
- Burning questions your clients and prospects have about your business
- What's new in your industry
- How-to tutorials
- What are people in your industry talking about or asking about on LinkedIn, Twitter, Facebook, or Quora?
- What do you want to know from your readers (poll)?
5. Find images you can use in your posts.
6. What's your call to action?
Every blog post needs a strong call to action. What do you want your reader to do after they read your article? Comment, subscribe, register, call, buy?
7. Whatever your goal is, commit to it.
Use a tool like Focus Booster to time yourself. Shut down your email and social networking sites. Whether your goal is to write one blog post or 10 blog posts, that's up to you.
The intention I hold for you is that you make the time and create the content you want so you successfully meet your goal. That alone will serve to keep you motivated to continue your blogging and reap the rewards of more traffic, more subscribers, more opportunities and more visibility!
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