This is a guest post by Linda Dessau of ContentMasteryGuide.com
Don't worry, because that is NOT the case!
First of all, people who are looking for do-it-yourself solutions because they're not ready, willing or able to pay for your services were not going to hire you anyway. They do, however, have wide networks of people who may. Providing valuable content to those people and their networks will improve your visibility as well as your credibility.
After all, you are a highly trained expert. Always remember that the personalized services you deliver to your clients can never be replaced with information on a blog.
Let's use a reader named Sarah as an example. Sarah would be an ideal client for you – she lives in your area, she's dealing with an issue that you can solve and she's online actively looking for solutions for that problem.
Sarah finds her way to your blog and reads a post about that very issue. Maybe a friend posted one of your links on social media, or maybe she found your website listing in a local networking directory (maybe you even got lucky when she did a Google search).
No matter how she found you, what's important is that Sarah loves what you've written. It makes sense, it seems doable and she trusts you enough to try your suggestions. Good job. You've obviously made a powerful connection – even though you may never have even met! Let's carry out this scenario with four different conclusions, each of which can lead to new clients for you:
- The suggestions work and Sarah successfully achieves relief from her problem and/or begins a new practice that enhances her life or business in numerous ways. Maybe she'll browse through the mountain of helpful content on your blog to see what else she can try. Or maybe she'll decide that now she wants more! Who do you think Sarah will hire to take her to that next level?
- Sarah struggles to implement some of the suggestions. She can see how they might work, but she had trouble integrating them into her daily routine. She needs help taking these suggestions and personalizing them for her own unique situation. Who do you think she'll call on for that help?
- Sarah's friend Gordon mentions that he's having some of the same issues. Whichever of the previous scenarios has played out for her, where do you think Sarah will direct Gordon for help with the problem?
- Sarah continues to read your new blog posts, since she got so much benefit from the other one. She's also happy to share these with her network. Sometimes she even includes a personal note about how much you've helped her. The next thing you know, Sarah's friends, colleagues or family are finding suggestions on your blog that make sense and seem doable. And they already trust you because Sarah has endorsed you. Now they're proceeding through the scenarios above. And who will they think of when they want personalized help, or know someone who's struggling with any of the issues you can solve?
Remember that there are hundreds of prospective clients who need your services right now who are never going to see or read your blog post. So there is no need to hold back on posting your best ideas. You're not giving away the farm by posting valuable, high-quality helpful content. You're sowing the seeds to a long and fruitful relationship with your prospective client and their network of contacts.
Linda Dessau is the author of Write Your Way to More Clients Online and the founder of Content Mastery Guide. Visit her site today for more do-it-yourself blogging tips and hands-free blogging services.
What's your experience been with giving away content on your blog? Do you feel you have gained or lost clients? Post your thoughts about giving away your best info in the comments below.