This is a guest post by Adam Stetzer of Hubshout.
The BIG SEO Secret for Bloggers
I talk to bloggers just about every day. For a while last year my blogging blog was on page 1 for the Google search "blogging", though we are now on page 3. With this type of exposure comes some crazy organic traffic. In fact, over 39,000 bloggers have registered with my blog since I opened it in 2007. With each passing year I am continually amazed by just how many bloggers are convinced that there is a BIG SEO secret out there. The conversations seem to follow a familiar pattern. It goes something like this.
Blogger: "Hi Adam, how can I get to page 1 in Google?"
Adam: "It's a TON of hard work, very incremental, takes a long time and requires some really good content and some awesome backlinks."
Blogger: "Thanks, I've heard all that before, so tell me REALLY how to get to page 1 now."
They are convinced there is an SEO secret that I won't tell them. These bloggers feel that if they could just discover the piece of knowledge they don't have, they will be richly rewarded with huge rankings, traffic and money. They just know it. Since this sentiment is so prevalent, I've made it my mission to try to set the record straight with the truth about SEO. And the truth is: The big SEO secret is that there is no SEO secret.
The BIG SEO blogging secret: There is no secret
This is the point in the blog post where I lose most readers. Due to the very phenomena described above, most readers will leave this blog post and continue their frantic search for the secret blogging SEO secret that will instantly solve their problems.
For the 5% of readers who are still with me; Congratulations! You have finally graduated from the masses of mediocrity and are ready to start your journey to success with SEO and blogging. And this was a big step. If you jump over this hurdle, you are mentally ready for the challenge ahead. And most importantly you've figured out that you are wasting valuable time searching for an answer that you probably already know.
The second big SEO secret for bloggers: The time you waste searching for SEO tips could have you on page 1 already.
How many forums do you read? How many blog posts do you follow? Make a mental calculation of all the time you spend on "TIP searching" activities and let's do a little exercise.
For the next month, every time you feel the urge to search for blogging or SEO tips you instead actually sit down and work. If you did this, how much extra time will you have? My guess is a fair amount. If you take that time and split it 40% toward creating awesome content and 60% promoting your blog, you will be very pleased with the results.
Again, I'm not telling you anything you don't already know. And feel free to argue with my percentages. Perhaps you feel it's 30% / 70% or 50% / 50% - whatever. The point is that you have moved from the unproductive place of self-doubt and answer-searching to the very productive activity of DOING. And DOING is where the success lies.
Genius is 1% inspiration and 99% perspiration
Thomas Edison said these great words more than 100 years ago. And I think they apply as much to SEO, blogging and the Internet as they did to his endeavor to invent the light bulb.
While great ideas are required once in a while to jump-start a project (such as a new blog or to find new SEO keywords to go after), the idea-generation needs to be outweighed by a ratio of 99:1 with work. Plain, simple, non-sexy, work. It's hard. It's monotonous. It doesn't sell tabloids. But hard work is still at the heart of why your website or blog is not on page 1 in Google.
And at the risk of becoming a marginalized motivational blogger, I urge you to stop reading, reflect on what you already know about SEO, and think about how you can get more done with the time you already apply to your blog. You already know about keyword selection.
You already know about title tags and keyword density. You already know about Google Adwords search volume estimates. You certainly know about backlinks, guest blog posts and building relationships. And you've had the importance of high-quality content pounded into your brain. So there you have it. The leading SEO tips for bloggers were already in your head. So get to it.
About the Author: Dr. Adam Stetzer has a Ph.D. in Industrial Psychology, which includes the study of motivation, job satisfaction and performance at work. He has published in many nationally-recognized, peer-reviewed, journals and maintains his own personal blogging blog. He is also the president of HubShout, an seo reseller company with industry-leading SEO software. He has been active in the technology field for over 15 years working with large companies such as General Electric, Verizon, Ford, ChevronTexaco, and PepsiCola.