How to Get More Traffic to Your Blog with Old Content [video]

Do you ever think about your older blog posts, wondering if you get any value from them after they've slipped out of sight, replaced by new content?

Do you ever check your analytics to see what kind of traffic you're getting to older content? 

I confess, I am sporadic at best, at taking a backward look at my content and seeing how I can squeeze more traffic out of it. Then, this video was brought to my attention by David Newby, a member of my LinkedIn group, Online Visibility Boost for Entrepreneurs (it's on open group, you're invited to join!). I was intrigued and watched the video by Jonathan at BloggingYourPassion.com.

 

A couple of things to note.

1. You need to have Google Analytics set up and linked to your blog.

2. Identify posts that do a good job of demonstrating your expertise, show how you serve your clients and have a strong call to action.

3. Use the tutorial in the video to re-optimize the posts for keywords prospects are really searching on.  

Use your time and energy to focus on your most powerful posts that will bring you the targeted readers you want and make sure your content compels to take action to subscribe, get your free report, register for a webinar, etc.

Do you re-optimize older posts? What kind of results have you seen when you do?

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Comments

[Stephanie LH Calahan aka @StephCalahan]

Denise - This is brilliant. Thanks for sharing. I have had analytics on my blog for a while but did not have a solid strategy to use the data well. This is so simple to do! Thanks for sharing.

[Kathy Dowsett]

I check mine all the time---my stats for traffic and sees what works and what doesn't!!!

Thanks for the posting!!!

Kathy Dowsett

[Theresa]

I had no idea that this was something to use. I use basic analytics but not google....looks like I've got some updating to do!!

[Gregory Schieffer]

I'm the old guy, trying to figure this all out. Your article is full of information that I need to know and learn. I will deffinitly be looking into google analytics.

[John Patrick]

hi,
How do i use google analytique on a word blog or Blogger ?
i want to promote my site and do not know how.
I have a blog page talking about my site but would like to bring traffic to the blog which would then go to my site.
Any ideas ?

Thanks again for sharing.

[Jonathan JDOGG Lederman]

Thank you for this insightful post on building traffic. Your use of the video and the kindle article was excellent. I really liked the 3 tips especially about Google Analytics. I just installed Jetpack to track traffic. I host a Teleclas Tantalizing Tuesday and am looking to do something on blogging and looking for guests such as yourself.