Do you ever hit the "publish" button for your new post then cringe because you see a mistake or missing word, or realize your forgot to add an image?
During recent consults with clients who are launching new blogs, the question popped up about how to make sure their blog posts were "correct" before they went live. While I don't think there are hard and fast rules, there are a few things you can review to make sure your best work is going out to the world. Following are 13 things I look for before hitting the "publish" button...
Use this checklist to ask yourself a few questions as you are reading through your blog post for typos and grammar:
__ Is the topic clear to someone who only reads the headline?
__ Does the lead paragraph tell who and what the story is about and why the reader should care about it?
__ Is the angle you've used likely to seem newsworthy?
__ Would someone who knows absolutely nothing about this topic understand this post?
__ Is the post free of jargon?
__ Have you peppered the headline and the post with keywords and phrases that will be attractive to search engines?
__ Did you ask your readers a question at the end, or something to stimulate readers to comment?
__ Did you write with the reader in mind, always keeping in mind WIIFT? (What’s In It For Them?)
__ Did you add an image or video that helps tell the story?
__ Did you add a Call to Action at the end of the post? What do you want your reader to do next?
__ Have you included links to related posts (internal) and related sources (external)?
__ Did you assign the post to the right category and add 3-5 tags?
__ Is the post easy to read – is it scanable (short sentences, short paragraphs, plenty of white space)?
What's on your blog checklist? What would you add to this list to ensure you publish a great post?