Recently I got this question via my "Ask Denise" form that I thought may be helpful for many people who are wondering the best way to use an opt-in form:
I'm new to blogging. I have a blogsite but NOT a website. As far as driving more traffic to my website could/should I apply an OPT IN form to my blogsite or get a website with an OPT IN form to drive the traffic to my blog?
First, your blog may be and can serve as your website. So, you want to add an opt-in form to your blog. This is one a very important element to any blog. Always give your audience a way to get updates via email. Then, when you post new content, your subscribers are notified by email and they are prompted to visit your blog which of course, creates traffic. If your content is useful and you have social sharing buttons, then your reader, will [hopefully] share your content with their networks as well, thus driving more traffic.
It's not necessary to build a new site simply to drive traffic to your blog. There are many, many ways to drive traffic from your exisiting networks. The key is making sure you have that opt-in form ON YOUR BLOG so you're converting readers to subscribers...
To learn more about optimizing your blog to get more subscribers, watch this video blog review by Derek Halpern, of my blog at DeniseWakeman.com. Be prepared to take a lot of notes because you will learn a lot of simple-to-implement tactics to boost your email list.
Next, I highly recommend you read Feedblitz CEO Phil Hollow's ebook, List Building for Bloggers. You can learn how building your blog email list will boost your visibility and your business.
Finally, here's another article to help you increase subscribers to your blog.
Driving traffic, building your blog email list and building your business go hand in hand.
- Choose a list management system that will grow with your blog and your business.
- Optimize your blog so it's easy for your audience to subscribe.
- Deliver useful content on a consistent schedule to bring your readers back to your site.
- Offer solutions to your readers' problems.
- Make it clear how they can take the next step to work with you.
I'd would not be practicing what I preach if I didn't remind you to subscribe to get blog updates! :-)
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