This is a guest post by Angela Artemis of www.PoweredbyIntuition.com.
How many blog posts that you read this week will still stand out by next week?
I bet I can guess your answer.
With so many blogs on the blogosphere - it can be very difficult to differentiate yourself.
The amount of choice available to readers is so vast that, not unlike television, if a reader isn't grabbed by the first few sentences chances are they'll hit "the remote" and move on.
That's why I encourage you to be different.
The secret to taking the blogging world by storm is:
Find your unique point of view on a small slice of the topic you're interested in and really work it!
Broadcasting has evolved.
It is called "broadcasting" because the messages are aimed at one mega audience. In the early days of television the messages had to be "broad" in order to hold the attention of a wide audience.
But then along came cable television and we saw the power of choice with "narrow-casting."
Narrow-casting enabled audiences to find stations and programming that catered directly to their personal interests. Not interested in animals, but like business? You're going to watch CNBC over the Animal Planet network, right?
That's the power of narrow-casting and that's what it means when you're told to, "find your audience."
While narrow casting does attract a smaller audience than "broadcasting," the good thing is that it attracts only those individuals who are passionate about the subject matter you cover. And, that's what you want.
Who wants readers who are only lukewarm about your blog?
They clicked the subscribe button over one article you wrote that appealed to them and now they couldn't care less - unless you cover that same topic again. And, when they get your posts on all the stuff you're "broadcasting" in their in-box they delete them. You don't want that - do you?
The Internet gives us even more choices than cable television.
The point is - we can microcast and slivercast now with our own blogs through the power of the Internet - so why would you want to blend in with everyone else? Why not stand out?
Stop writing what everyone else is writing - because unless you're totally in love with it you'll get bored writing it, and so will your readers.
Find your true passion and write about that! This may sound harsh - but trust me - you'll be much happier when you tap into that sweet spot of creativity within.
Find and attract an audience for your exact message by narrow-casting.
And therein lies the dilemma:
What's your exact message?
Did you start writing self-development because you had a need to better yourself? That's usually how most self-development bloggers start - and that's fine. But after a while - you'll need to find a way to stand out if you're going to stick with it for the long haul.
This can take a while too. It took me nearly a year to understand this which is why I don't advocate becoming a speed racer in the blogging arena.
Finding your message and what you're really about takes time.
It's a process that can't be rushed. If you rush into it and change along the way you'll lose some of your audience. While they might not unsubscribe - they won't read your posts either. So, take your time.
Once you have your message nailed:
If you're all about helping bloggers thrive, then become a top online resource for bloggers.
If you're passionate about inspiring others to live bold, fearless and love-filled lives write only what inspires this in readers and build your audience around that.
If your passionate about teaching people how to release the blocks that are preventing them from living up to their full potential then, make this the focus of your blog.
If you're a coach who thrives on helping people find greater life-satisfaction and emotional well-being then don't hold back, share this passion with the world.
Remember to slice and dice your topic really, really small to find the gem that glitters for you! Don't water down your blog with a pinch of this and a pinch of that. You ruin the flavor when you do that.
The best blogs are those where there is a sharp focus - not a broad net that goes out and brings back every possible thing they can scoop up along the ocean floor. If I only like lobster - I don't care much for the oysters in your net - get it?
When you refine your message you'll also refine your audience and attract attention to your blog.
I was all over the map for a while, but once I narrowed my message and got back on track, it made a tremendous difference.
I was pleasantly surprised to be listed by WE Magazine as one of 101 women bloggers to watch for 2011.
Here's how I was listed: Powered with Intuition by Angela Artemis is all about developing our intuition to increase success in all areas of life by heightening creativity, problem solving skills, and living with passion
That's MY unique point of view.
With my blog, I write about how to develop and use your intuition in order to be more successful in life.
For me, intuition is not about "fortune-telling" but about developing tools for more successful living.
By knowing what I'm about I'm more able to stick to my message and attract an audience who is interested in this as well.
My message is for you to be uniquely YOU - and don't try to be all things to all people.
That doesn't mean you can't mix it up once in a while and go off topic - it does mean though that you should have a specific message and at least 75% of your articles should be focused on this topic.
So, find that "one thing" in the topic you've chosen and define and refine your message around it. Keep hammering away at it in every post and really own that small niche and soon you'll be the "go to" expert in your field.
Please share below in the comments what your blogs unique message is. Are you sure that it's a clear enough message? If not, what can you do to pin down your key message so you too can take the blogging world by storm?
Angela Artemis is an author, blogger, intuitive coach, and clairvoyant from the New York area. She's also a financial salesperson with 25 year background in financial planning, private banking and real estate finance. She blogs at: www.PoweredbyIntuition.com