You probably already know that having great content with compelling headlines, published frequently will help you increase the number of people who subscribe to your blog.
And there's a lot more you can do.
In my previous post on List Building for Bloggers, you learned that using email in conjunction with your blog is one of the best ways to get people to come back to your blog over and over again. If they love what you're writing about and it solves their problems, they'll subscribe to your updates and return to read your articles. The biggest challenge though, is moving readers to become subscribers.
One of the biggest mistakes I see bloggers make around this is that they bury the subscription form low on the blog's sidebar so few people see it, AND they don't ASK readers to subscribe.
Two tips for avoid theses mistakes:
- Put the email subscription form at or near the top of your sidebar so it's visible when the reader lands on your site.
- Include a call to action and a compelling reason to subscribe, like a free gift (see this post for ideas)
Another tool I recently discovered though it's been around for awhile, is a cool Wordpress plugin called "What Would Seth Godin Do". The plugin displays a custom welcome message to new visitors and a different message to returning visitors. Use this plugin to invite new visitors to subscribe to get blog updates and to welcome back returning visitors, encouraging them to comment and share your post.
You can also set the location of the messages: at the top of the post or the bottom. I put it at the bottom (you can see it in action at DeniseWakeman.com - not available for TypePad blogs) since I believe readers are more inclined to subscribe once they have read your content.
I added this plugin about a week ago and have noticed an increase of about 15% in new subscribers. It takes a couple of minutes to install and customize and then you're good to go.
How do you build your blog subscriber list? I'm always on the lookout for new tactics to try and share.
Get a heck of a lot more ideas for building your blog email list with List Building for Bloggers.