This guest post is by Heather Green.
Celebrities have the leg-up on most bloggers because they already have household names. All a blogger has to do to steal some of the spotlight, however, is drop the said name.
Take this post on Balanced WorkLife, for instance, called “Charlie Sheen’s Guide to Emotional Intelligence” or CopyBlogger’s “5 Things Depeche Mode Can Teach You About Effective Online Marketing.” Both bloggers take two seemingly irrelevant topics and tie the ends to make eye-catching and compelling posts. Even individuals out of touch with Hollywood gossip can’t help but raise an eyebrow at the pairing of Charlie Sheen and emotional intelligence. Who would have thought the YouTube sensation’s philosophy would have anything constructive to add to personal development? (Winning).
5 Sources for Getting Ideas
1. If you (or one of your friends) don’t already guiltily subscribe to one of the aforementioned publications, check out the latest gossip on stars and starlets online. Don’t forget the royal couple, political celebrities, and the latest goings-on in the music industry.
2. Your Netflix Queue and history can help refresh your memory of good movies you’ve recently watched. Think of a particularly good cast of characters (the guys from The Hangover), a quirky plotline (Snatch), or even a single line from the script (“You keep using that word. I do not think it means what you think it means.”) CopyBlogger used The Princess Bride’s Inigo Montoya’s famous line to write this post on 27 commonly misused words.
3. Did you catch the latest episode of Archer or Mad Men? Each episode is rife with elements worth tinkering with.
4. Popular reads like Eat, Pray, Love and anything by Shakespeare will have enough widely talked-about elements that even individuals who haven’t picked up a copy will get the picture, and you still get the celebrity appeal. Comic books and superheroes also apply.
5. Your favorite song or the latest album released by your favorite band can give you ideas for blog posts. As far-fetched as the connections may be, they still work.
How to Execute Your Post
1. Remember to drop the famous name or title in the headline of your blog post. This is the hook.
2. Try to keep your writing from becoming mean-spirited. Celebrities—even the ones who will never read your blog post—have feelings and so do their fans. You never know whose toes you might step on.
3. If connections between the famous name or title in question to the subject matter are flimsy—and they so often are—don’t try to fool your readers into thinking you have a legitimate point. Instead, keep your tongue in your cheek and play along with the ridiculous premise. Even business blogs can stand to make fun of themselves at times.
About the Author: Born and raised in North Carolina, Heather Green has worked as a fashion and beauty consultant as well as freelancing for various wedding, fashion, and health publications. She currently acts as the resident blogger for Online Nursing Degrees where she’s been researching the nursing shortage problem and writing a guide to women's health nursing programs.
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