A few years ago I started noticing a trend in my traffic stats...after organic traffic, Twitter was driving about 50% of the traffic to my blog. But things have changed.
A poll on SmartBrief on Social Media asked: Which social network has generated the most viral traffic for your content? The results are congruent with what I've noticed in the last year...
Facebook is dominating as a referral source, no doubt due to the phenomenal number of users (I recently heard they number nearly 700 million users now!). What's interesting to note about this poll (not scientific) is how little traffic is generated by the "traditional" bookmarking/share sites like Digg and Stumbleupon. Again, this could be skewed by the audience who subscribes to SmartBrief and participate in social media. This audience may not use or care about Digg or Stumbleupon.
Reviewing posts on DeniseWakeman.com, which I only recently started blogging on, I see the same trends:
Therein lies the trick. I've addressed this a couple of times: What's Your Facebook Visibility Plan? and in a post where I reveal why I no longer use automation to publish my blog on Facebook.
Are you tracking where your social traffic comes from? If you have social sharing buttons on your blog, like the ones you see in the screenshot above, and you use Google Analytics, you'll get a decent idea of what's happening (remember this refers only to traffic from social sites, not search engines).
A caveat: If your ideal client does not spend time on Facebook, then traffic from Facebook doesn't matter much. If, for example, your ideal client is on LinkedIn, then make sure they can find you on LinkedIn and that you have a share button for LinkedIn on your blog.
When I review blogs, I still find sites with no social sharing buttons and no syndication to social sites. Before you move on to something else today, do a quick check of your stats...
Where do your ideal clients hang out?
Where is your social traffic coming from?
If there's a disconnect with your answers, set up the systems to get your content on the right sites and make sure your readers have an easy way to share your content on the sites YOU choose.
Get 7 free tips to boost your visibility on the Web so you attract more clients and opportunities -- click here.