This is a guest post by Isabella York of BalsamHill.com
Working for an Artificial Christmas tree company for years now, I know how easy it is to get pigeonholed into your niche. Your market can really narrow with certain demographics like age and budget, and without creativity, will constrict the number of people who get to see your business.
The Internet is a company's best bet for inexpensive and global promotion of business. It is a worldwide audience for companies that is on 24 hours a day, seven days a week. Engaging the market and expanding your customer base using the Internet can be as easy as 1-2-3. Here are a couple of things to get any business out there and talked about, and most importantly, create a customer base:
1. Make It Simple.
It's not enough to create a website then leaving it to dry, without thinking about how people will be able to get through it. Entrebankph.com shares that a website needs to be interesting, engaging and most of all, interactive. Make a website easy to navigate by creating a simple user interface that will allow customers of all ages to easily get through the site. Have others look at the website with a fresh eye and note their comments regarding the navigation. If possible, test the interface of the website from young to old, the merchant creates one that can be viewed and read by customers of all ages.
A business should be visible on social networks in order to gain an audience that isn't captured by traditional search engines. Take to Facebook, Twitter, and all other heavily populated social networking sites and get your brand out there, with links to the website and other Internet news items about the business/industry. Make the company something that is recognizable and talked about, online everywhere.
3. Make It Interesting.
Grab the audience's attention. Create new, useful content about the business online. Make it relatable, fascinating and relevant to the times. For example, our Artificial Christmas tree website contains web videos on our newest trees and design lines on the website. Installation videos of products, or how the customer can use the services offered by the company in their everyday lives, will keep them coming back to the website and expose them to the company personality. Create a blog to share news about the website, or if that is too informal, share news items about new offerings by the company on a press release section. Creating clever content will assure the company of the customer coming back to the website often.
4. Make It Add Value.
Pandering to too wide of an audience will give any merchant a headache, so cater to just a wider version of the target market and expand from there. Tailor your website to the desired demographic, and then branch off to other aspects of the business after the company vision is established. Add to the information on the Internet with valuable content stemming from the specialization of the business, giving them tips and tricks about how your product is used to its maximum potential, or the advantages of your product to their lifestyle with real, tested information.
5. Make It Relevant.
A creative businessperson can sell a bikini in the middle of a snowstorm. Getting consumers excited for upcoming seasons and holidays is a key to success. That merchant's website should have gorgeous product and simple reminders that summer is coming, and every woman should prepare if she wants to fit into this bikini! This is a simple way to get consumers interested in the business before the season starts. Relevant, pertinent information not relegated to a season will keep customers occupied and engaged with the content on the website, even after a season starts, or even begins.
6. Make It Interactive.
Creating a forum for feedback, or keeping them interested with questions about the business always being answered, will make the website more valuable to the customers and the business owner. Interaction between the merchant and the customer will help open communication lines on their opinions on products, complaints about service and will foster a relationship between the two.
The global community fostered by the Internet is full of opportunities. Any business that is creative, patient and smart will be able to completely make use of this medium to help the business thrive without having to spend much, as compared to traditional marketing techniques. Driving traffic to the website, and in turn to the business, is easy with a little know-how.
Isabella York has been in the business world her entire life. Having seen business cycles ebb and flow, she knows a thing or two about developing strategies for changing demands, however her job with a purveyor of Artificial Christmas Trees and Christmas Trees has catapulted this skill set to a new level.
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