For a different twist on social media success, a small town on the famous Route 66 has used social media to attract attention, generate more media exposure and more visitors to their town and attractions...
In a nutshell, what success did you have as a result of your blog/social media?
Viva Cuba is a non-profit community betterment organization in the Route 66 town of Cuba, MIssouri, a town of 3500. We have an outdoor mural project that has transformed our town visually and aided economic development. We have a website and blog. Our blog updates to our Facebook page. Through Facebook, we have connected with travelers from all over the world. We have also become a link in the Route 66 online community. Our Facebook posts automatically update to Twitter, which gives us a presence on that platform.
As a small town non-profit, we did not have a marketing director or a big budget to make our town and murals known to a wider audience. However, with the help of volunteers, we were able to build an online presence that helped draw attention to our community.
What did you find as a result of using a blog/social media?
Social media allowed us to become a member of the larger Route 66 community that embraces interest from all over the world. This higher profile helps travelers know to make Cuba a stop because of its attraction and Rout e66 legacy. The higher profile also has drawn media attention to our project. This, in turn, focuses more attention on our efforts.
What specific feature do you like most blogging/social media?
We like the immediate connection that blogging and social media bring. We post a photo/blog, and someone from England who has visited Cuba, Missouri can comment. People follow us on Facebook who no longer live in Cuba. They are able to make that hometown connection and give input and knowledge of Cuba's history.
What other benefits did you experience from blogging/social media?
It is a good platform for publicity about our town. We can post our own press releases or post links to articles and videos about Cuba. We can feature area attractions, history, and events.
The press section on our website, lets writers and other get a good background about Cuba, Missouri "Route 66 Mural City."
Is there anything you’d like to add?
I would urge any organization or small business to make a website, blog, Facebook, and Twitter as part of their business or marketing plan. Often people mark this as something they will do "later," but social media/content can be a strong foundation for success from the beginning.
Viva Cuba is a non-profit community betterment organization in Cuba, MO, a Route 66 town of 3500. The organization commissioned 12 outdoor murals.
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