Here's the deal.
I've long suspected that blog posts that are syndicated using a third party app to pull the feed to Facebook pages and profiles don't get nearly as much visibility and engagement as posts that are manually added. I can tell because when I manually post a link, I will always get "likes" and comments. However, automated posts often get NO engagement whatsoever. If the point is to share information, build a community of readers and inspire conversation and interaction, then my efforts are wasted if no one is seeing my content.
I had this confirmed by Mari Smith...(click the image below to see full size)
Manually posted links carry more weight with Facebook. And, most people interact with your posts via their News Feed so if you're post doesn't show up, no one sees it, because they don't go to your Page. This has to do with something Facebook calls EdgeRank which you can read about here in a post by Mari Smith.
Getting your Facebook fan page posts seen in the News Feeds is one of the most important – and elusive – aspects of marketing on Facebook. Jeff Widman of BrandGlue.com discovered that some 88% of Facebook users never return to a fan page once they’ve clicked the Like button. Instead, they see and engage with your content in their News Feed.
In my recent poll, I revealed that a majority of bloggers prefer NetworkedBlogs for syndicating their blog content to their Facebook Page. But I've tried them all with equally dismal engagement results: NetworkedBlogs, Social RSS, RSS Graffiti, Notes Application, Dlvr.it, and Feedblitz.
That's why I give up on Facebook automation for my blogs. I want people to like, comment and click through to the full blog post. That means the links need to be manually posted in order to get the best chance for engagement.
I'm going to follow Mari's lead and keep the Blog tab on my page which is kept up to date by Social RSS. And, from here on out I will manually post links to new blog posts with a brief introduction to the content.