This week's social media success story is which the primary goal is to establish trust and credibility with prospective readers and customers. By sharing both personal and professional information, David Newby is building a following.
David Newby, Exchange Pro, LLC
Website/Blog URL: www.exchange-pro.com
Connect on Twitter: exchangepro
In a nutshell, what success did you have as a result of your blog/social media?
My blog and social media serve as platforms for showing myself to the public. I get to demonstrate my expertise in certain areas and develop a relationship with others through my posts. With Twitter, my blog, LinkedIn, Facebook, and other online communities, I am building trust and familiarity with present and prospective friends, colleagues, and clients. I essentially developed two blogs, one for business and one for the more intimate 'me' (though I have been mostly focusing on the non-business blog lately).
I created Children's Bread to encourage people to succeed by (1) developing their spirit, (2) relying more on the power and gifts of God, and (3) using their spiritual strength in conjunction with their life skills and abilities to reach their goals. This is a rather unconventional blog as compared to the norm, but I offer content from a different perspective than most (intentionally by the way). If you don't feel encouraged after reading a couple of posts, I will stop writing today! Children's Bread provides inspirational content that can be applied in business, at home, or in life in general.
What was the obstacle that you were facing in your business?
What did you find as a result of using a blog/social media?
I found out that people love valuable content. If I can continue to post things that people want to read, usually stuff that will help them in some way, I will gain stronger interest from them. This includes tips, words of encouragement, useful resources, and other things. I have gotten a lot of positive feedback from my blog so far. It feels good when people tell me to keep writing, and what I am writing is very encouraging to them.
What specific feature do you like most blogging/social media?
I love the ability to share single posts across several networks. For example, my blog entry is automatically shared with Twitter, Networked Blogs (Facebook), LinkedIn, and so on. I can reach a lot of people that way. I still am not used to how quickly my posts are able to be shared with other networks. I often find myself going into Twitter to share a blog post that has already been shared when I first posted it.
What other benefits did you experience from blogging/social media?
I learned to express myself in plain language and in ways that all people can understand. It is done in a common-sense fashion; yet, I get my point across. I have since joined a lot of other writing communities so that I can continue writing about spirituality, business, and life in general.
Is there anything you’d like to add?
I'd like to add that I am taking a huge risk by creating a spiritual awareness blog, or primarily focusing on a blog that is unrelated to business. People want 'exchangepro' to talk about Exchange Pro. The secular world is often hesitant to receive things that don't discuss business, or the economy, or something in the news. I contend that life is deeper than business.
I have a BS in Business/Public Administration, as well as an MBA in Global Management, a legitimate small business, and many life achievements, as do many other people. I am every bit as secular as the most secular; however, I am every bit as spiritual as the most spiritual. I have been skimping on my business blog to dedicate time to Children's Bread. But there is a time and place for everything. At the minor expense of my business blog, I decided to post encouraging content on Children's Bread so someone who needs it could be inspired. Who knows what people are going through in their personal lives. Life is not all about business. It's about how we use our businesses, our resources, ourselves to be a blessing to others. I am not a hoarder (I already know the content I am posting on my blog). Though it took me a lot of time, trials, perseverance and so on to learn what I have, I am essentially giving it back for free. This is my forum to give back to those who need it.
David Newby is an Entrepreneur, Writer, Blogger, Motivator, and Life Enthusiast. He is the owner of Exchange Pro, LLC as well as a thought leader.
Next week: Ana Cuevas
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