What do you do if you have a complex service that you need to get across to prospective clients? In this week's Social Media Success Story, you'll learn how using a blog to clarify a process coupled with a free, lead generating report has helped build a business...
Rosey Dow, The Prospect Profiler™
Website/Blog URL: http://TheProspectProfiler.com
Connect on Twitter: roseydow2
In a nutshell, what success did you have as a result of your blog/social media?
I've been able to connect with hundreds of people who are truly interested in knowing how to find their Perfect Prospects.
What was the obstacle that you were facing in your business?
I create character studies using psychographics to help you know your Perfect Prospects like a friend. However, when I say that, many people give me a blank stare. So, my biggest obstacle was getting across what I do and how powerful it is for the solo business owner.
What did you find as a result of using a blog/social media?
People are intrigued and they are coming forward for the free 30 minute phone call I offer with the free report on the blog. They are finally "getting it."
What specific feature do you like most blogging/social media?
What other benefits did you experience from blogging/social media?
Interacting with visitors through the blog comments has been amazing. Connecting the comments to facebook as well has taken everything to a new level. Also, posting testimonials has been a real boost to my credibility.
Is there anything you’d like to add?
Taking the time to inter-connect your blog and social media using twitter apps and facebook apps has done more for stretching my reach than anything else I know. It's worth the effort!
Rosey Dow is a Psychographics Marketing Expert creating character studies to reveal who your Perfect Prospect is and the Power Words that will draw them in and take your business to the next level. She is an award-winning, best-selling author and Internet marketing specialist.
Next week: David Newby, Exchange Pro, LLC
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