Creating a strategic plan to follow and connect with influential people in her niche on Facebook and Twitter, netted Heather Bestel a publishing deal...
Heather Bestel, Magical Meditations 4 Kids
Website/Blog URL: http://www.magicalmeditations4kids.com/blog
Connect on Twitter: www.twitter.com/HeatherBestel
In a nutshell, what success did you have as a result of your blog/social media?
I landed a publishing deal for a series of 4 relaxation CDs for children. They launched in October 2010 in UK/Europe, US & Canada and Australia/New Zealand. I'm now in negotiations for further products.
What was the obstacle that you were facing in your business?
I wasn't 'big' enough. My visibility was very low, so I started following people who were highly visible in the market I wanted to be in. One of the people I particularly liked was Janey Lee Grace who is an expert on Natural Health, she has authored books and relaxation CDs, she gives expert opinion on TV and co hosts a high profile radio show here in the UK.
What did you find as a result of using a blog/social media?
I could develop a genuine relationship with Janey by visiting her forum, following her on facebook and twitter and she has got to know me and my work so well that when her publisher mentioned that they were looking for someone to produce a new product for children, Janey suggested me!!!!! The rest is history. I have produced 4 gorgeous relaxation CDs called Magical Meditations 4 Kids and they are flying off the shelves.
What specific feature do you like most blogging/social media?
I've always gained business by networking and I love the opportunities that I get from that type of personal connection. But I have moved to a very remote area in a bid to downshift and enjoy a more relaxing way of life.
So social media and blogging is my way of reaching out and connecting with other business people without driving hundreds of miles to attend a meeting.
What other benefits did you experience from blogging/social media?
I feel part of an enormous online community. I've been supported by people from all over the world. I've connected with the most amazing and positive people via blogging challenges. I've found mentors, cheerleaders and friends all through social media.
Is there anything you’d like to add?
I truly believe this is the way forward for me. We are just at the beginning of a fabulous way of doing business and I'm loving being part of it. I tell everyone who will listen how they should be getting out there in the blogsphere and connecting.
Heather Bestel is a therapist, mum and creator of Magical Meditations 4 Kids.com - a series of children's relaxations - teaching calm and confidence.
Next week: Frederick Nijm
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