This week's featured story is one of overcoming personal setbacks and using social media to create a new business model. Twitter is a star in this story...
Jeff Domansky, The PR Coach
Website/Blog URL: http://www.theprcoach.com
In a nutshell, what success did you have as a result of your blog/social media?
I soft-launched the site in May 2010 to get feedback from users and modified the site accordingly. By mid-June, I started using Twitter to build a credible profile and showcase the type of blog and site content available for PR professionals. Twitter was the perfect vehicle to reach out. Tweeters are generous with feedback and retweeting when they like something. The PR Job Board has proven very popular. It's early days, but traffic and subscribers are growing and in 4 weeks I have 600+ Twitter followers.
What was the obstacle that you were facing in your business?
The obstacles are the same for most new sites: how to rank well in search engines, SEO, traffic growth, building subscribers and most important finding ways to work efficiently. Revenue from ads and affiliates are still a long way off. After having Twitter success, the biggest challenge now is getting higher natural search engine ranking to reach wider range of users who will find the PR resources to be valuable.
What did you find as a result of using a blog/social media?
What specific feature do you like most blogging/social media?
The best feature is instant feedback whether through tweets or blog comments. I like the speed and reach of social media. The blog allows more personality and for a writer is more satisfying. Will be interesting to see how Facebook will contribute, despite its limitations and quirks.
What other benefits did you experience from blogging/social media?
A community of like minded PR pros is valuable for research and great ideas. I was surprised at the generosity and willingness of users to comment, critique and provide fresh insight to a new venture.
Is there anything you’d like to add?
I suffered a spinal injury while surfing in Hawaii in late 2007. I was formerly CEO of a successful PR agency but was in rehab for nearly two years. I started with no movement below the neck and now can type with left hand tho' need to use a wheelchair for mobility. With the help of a couple of friends for research, creating the site helped give me a goal, a focus and, I hope, a way to give back to the PR profession now that it's launched. Thanks for the chance to tell my ongoing story ;-)
About Jeff Domansky: I edit The PR Coach website with 6,000+ PR resources. I am a PR strategist, crisis expert and coach for hire. A former CEO for a west coast PR agency, I am also a PR management consultant and writer. Contact: tel: 604-880-8569, email: email@example.com, web: http://www.theprcoach.com
Next week: Barry Deutsch, IMPACT Hiring Solutions
Do you have a social media success story?
I would love to feature it on this blog. Fill out the form on this page and I'll add it to the queue to feature soon.