Repurpose Your Blog Posts Into Bite-Size Audio Tips

As you may know, I preach about how you need to leverage your content as many ways possible and take advantage of different media and content sharing platforms so you can reach more people with your important message. Blog content is the easiest content to repurpose, yet I think most bloggers don't take the time to do it. [Read about 3 Simple Ways to Repurpose Your Blog Content.] Audio is a super quick way to reformat your content.

Earlier this year I interviewed my colleague Ellen Britt about how she was using audio to massively increase her visibility. Her tool of choice is Audioboo.fm. I used it for awhile too, but the app for Android phones was too buggy so they discontinued it.

Enter Cinchcast.com. I noticed quite a few people "broadcasting" Cinchcasts and a couple of months ago checked it out. Similar to Audioboo, it's an online service for recording and broadcasting audio content. You can record your content via an app on your smartphone, your landline or via a mic on your computer.

I signed up with the intent of broadcasting reports of my European vacation but quickly ditched that idea when I discovered how much it cost to transfer data! Then I used it to make a few audio reports from a half marathon I ran a few weeks ago.

In the meantime I noticed Kathleen Gage broadcasting daily tips about book marketing. Kathleen doesn't do anything half way and is broadcasting a cinchcast every day now. It only takes a couple of minutes and you can add a description, link and an image to your post. Plus, you can set up your cinchcast to automatically syndicate to your Facebook profile (no pages yet - you have to manually post) and your Twitter stream.

Use Your Exisiting Content

Look at your blog posts. If you have posts that are 200-300 words, that's perfect for an audio tip. I did one with a post about 8 Business Blogging Do's and Don'ts (cinchcast).

What about other sources of content? Review your teleseminars and webinars. I am starting a series of audio tips based on a presentation I do on how to dominate your niche by boosting your online visibility.

 Transcripts are also a wonderful source of tips you can quickly record. And what about the articles you submit to article directories? Get the idea?

When I posted this idea on my Facebook page, Stephanie Calahan, a productivity coach, picked up on it right away and now has a great series of productivity tips you can subscribe to. Check out Stephanie's cinchcast to get inspired!

What kind of tips and content can you record? What kind of info does your audience want? Give it to them in bite-size chunks along with a call to action and you could see a significant increase in traffic, leads and business.

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Comments

[Stephanie LH Calahan aka @StephCalahan]

Denise - Great post. Thanks for the shout-out and for the tip about Cinch on Facebook. I have been recording a short cast daily (minus weekends) since I started my account. I is amazingly simple and I'm already starting to get people following and commenting. It takes me 10 minutes or less every day. Awesome way to re-purpose content.
To your success!
Stephanie

[dotCOMreport]

Thank you for this tip; I have not used Cinchcast but have heard a lot of good things about it. After reading this, I will have to check it out.

[Barbara Ling, Virtual Coach]

I'll be honest, I've never really considered such an idea (I'm much more of a type-to-interact kinda person) but the above sounds appealing even to me! I'll check this out; 13+ years of having a business online has given me lots of audio content possibilities. Thanks!

[Daniel Decker]

Great resource! Thank you.

[Ellen Britt]

I have to thank you again Denise for introducing me to AudioBoo! I've also now signed up for a ChinchCast account and am going to try that out as well. Can't have too many ways to get our stuff out there!

[Jack Igan]

Thanks for an interesting and informative post. This is a unique way to re-purpose previous posts or plr.
I have a ton of plr articles, ebooks, courses, and etc. They should be great resources to keep me busy for a long time.

[twitter.com/SteveBorgman]

Hi, Denise, love this post as well as the article you had about repurposing blog content. Question about Cinchcast. I've signed up, but am not sure that I would be able to download a cinchcast into itunes? Hope it's not too basic a question. Your thoughts?

[Denise Wakeman]

Steve, Unfortunately they don't make it obvious how to subscribe in iTunes. There is an orange RSS button on your Cinch page. When you click on the button you get options for sharing and adding to iTunes so you get automatic updates.

[Kay Newton]

Thanks Denise, I was just about to look into the pros and cons of Audio Boo and Cincast - you are a wonderful time saver!

[Stephanie LH Calahan aka @StephCalahan]

Denise - Wanted to check in and share a bit. I started Cinching when you made a recommendation on Facebook. I have done 2-10 minute cinches every business day and syndicate to FB and Twitter and will soon pop them to Ping.fm too. Since that time, my followers have grown to 100. Not bad for a month. Thanks again. Blog on!