As you may know, I preach about how you need to leverage your content as many ways possible and take advantage of different media and content sharing platforms so you can reach more people with your important message. Blog content is the easiest content to repurpose, yet I think most bloggers don't take the time to do it. [Read about 3 Simple Ways to Repurpose Your Blog Content.] Audio is a super quick way to reformat your content.
Earlier this year I interviewed my colleague Ellen Britt about how she was using audio to massively increase her visibility. Her tool of choice is Audioboo.fm. I used it for awhile too, but the app for Android phones was too buggy so they discontinued it.
Enter Cinchcast.com. I noticed quite a few people "broadcasting" Cinchcasts and a couple of months ago checked it out. Similar to Audioboo, it's an online service for recording and broadcasting audio content. You can record your content via an app on your smartphone, your landline or via a mic on your computer.
I signed up with the intent of broadcasting reports of my European vacation but quickly ditched that idea when I discovered how much it cost to transfer data! Then I used it to make a few audio reports from a half marathon I ran a few weeks ago.
In the meantime I noticed Kathleen Gage broadcasting daily tips about book marketing. Kathleen doesn't do anything half way and is broadcasting a cinchcast every day now. It only takes a couple of minutes and you can add a description, link and an image to your post. Plus, you can set up your cinchcast to automatically syndicate to your Facebook profile (no pages yet - you have to manually post) and your Twitter stream.
Use Your Exisiting Content
What about other sources of content? Review your teleseminars and webinars. I am starting a series of audio tips based on a presentation I do on how to dominate your niche by boosting your online visibility.
Transcripts are also a wonderful source of tips you can quickly record. And what about the articles you submit to article directories? Get the idea?
When I posted this idea on my Facebook page, Stephanie Calahan, a productivity coach, picked up on it right away and now has a great series of productivity tips you can subscribe to. Check out Stephanie's cinchcast to get inspired!
What kind of tips and content can you record? What kind of info does your audience want? Give it to them in bite-size chunks along with a call to action and you could see a significant increase in traffic, leads and business.