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GREAT post. So very important for companies to set themselves apart with their Facebook pages. Thanks for the reminder.

Phil Hollows

Thank you for allowing me to guest on your blog, Denise. Always a pleasure working with you!




Good reminders, Phil. Any suggestions for FB biz page fans who think they are subscribed to our website since they click on the FB links that go back to our site when we have new posts? How do we diploatically tell them following us on FB and accessing our posts through links is not the same as being subscribed? KymberlyFunFit

Phil Hollows

Hi Kymberly:

If they click on the links that and go back to your site then they're beahving like a subscriber, so in one sense your FB page is working!

Still, to capture that email address you should do the basics, such as having the subscription form clearly visible above the fold and a clear call to action that asks them to subscribe. If you're a little techie (or have a tame geek you can call on!) you can get a littke script written that identifies facebook visitors and reminds them to subscribe directly. There are wordpress plugins that do this (google search is your friend here); you see them on blogs where a little text appears and says something like "welcome facebook visitor, subscribe!" Just make sure you have it ask for email not RSS subscriptions, because an RSS subscription won't get you much further along since you still won't get that lead data.

Hope this helps!




Good advice that is simple enough for me to follow. Now to find that plug in and work its magic! Thanks!

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