Recently I posted a query on my Facebook page asking what plugins bloggers felt were essential to make their blogging easier, more effective and more fun. Several people mentioned Scribe, the brainchild of Brian Clark of Copyblogger fame.
I have a monthly subscription to Scribe and I confess, I haven't used it much, only because it's not top of mind, not because it's not a fantastic tool. I was grateful that several people reminded me that I need to back on track.
I also get a lot of questions about search engine optimization (SEO) and how to find and use keywords. I'm the first to admit that I'm not an SEO expert. Optimizing your content for keywords is as much a science as an art. It's possible to adequately optimize your blog posts with your natural writing style and focusing on a central theme in your post.
But wouldn't be nice to have a tool that will help you optimize your content?
If you use Wordpress, you can install Scribe as a plugin. If, like me, you use TypePad, you can use the web-based version of Scribe.
To quote the Scribe website:
Scribe is a search engine optimization software service that analyzes the content of web pages, blog posts, online press releases, or any other web content ... all at the click of a button.
Next, Scribe reports back and tells you how to tweak your content to get better search engine rankings and more traffic, all while maintaining quality reader-focused copy.
Click here to grab your free SEO copywriting report. [An excellent report by Brian Clark]
Scribe is simple to use. Type or paste your content into the form, add a title and description, then click the "Analyze Content" button. You get a score and detailed report about your keywords, suggested keywords and tips to improve your content so it is better optimized for the search engines. [Here's a video demo you can check out.]
The analysis takes the complexity and mystery out of optimizing your content. You can edit your content quickly and then publish.
I received an email last week announcing even more cool features coming soon: a keyword research tool and a link-building tool. All your SEO tools in one place. Now, I use Wordtracker's free tool, but in the future I can do it all from Scribe so it will be an even faster process to find the right keywords and strategic internal and external links for my posts.
I do want to be clear. This is fee-based service. Monthly fees range from $17 to $97 based on the number of pages and sites you want to optimize on a monthly basis. Of course you can do this on your own. For me, though, it's faster to have a tool do it for me and the results are much better.
If you're already using Scribe, what's your experience been? Are you getting more traffic? Better conversions? More subscribers? I'd love to know how it's working for you.
Note: I'm an affiliate for Scribe and earn a small commission if you subscribe through my link.
Related:
Wordpress SEO Secrets for Bloggers
P.S. I ran this post through the Scribe tool and got 100%! Forgot to mention, too, that you get a list of suggested tags for your post. No more guesswork!





I have been using Scribe for a few months and find it to be a great tool. I have recommended it to others and they are also very happy with it. I'm looking forward to the added features which will save me even more time. You don't need to have a blog to use, you can also run the content of your web pages through Scribe and make sure that the content you're adding is optimized for the keywords you are targeting. Great product and a terrific job by Brian and his crew.
Posted by: Phil Lauterjung | Monday, August 09, 2010 at 04:38 PM
Always looking for ways to simplify and improve. Feeling good about finally being in the habit of blogging. Excited about enhancing my blog. Off to subscribe to scribe now - thanks Denise
Posted by: Karen Orr | Monday, August 09, 2010 at 05:25 PM
Great writeup! Have you checked out Arkayne though? It analyzes SEO, builds links, and has tools for reaching out to social media. Also, as you mentioned with Scribe you pay per use, but with Arkayne its unlimited. It is true I work at Arkayne, but check us out you won't be disappointed!
Posted by: DrTrevorSpinks | Monday, August 09, 2010 at 06:16 PM
I've also checked out scribe, it's very nice for blogging and building into the newest tools for my technology
Posted by: Dobbie | Monday, August 09, 2010 at 07:24 PM
Denise, great blog and thanks for the informative content. Working with the SEO strategy team at PayPal I've come to notice how most small websites will struggle with SEO, since they unfortunatley get crowded-out by larger sites. These tools you suggest can really help.
Posted by: Mike West | Tuesday, August 10, 2010 at 12:04 AM
Denise, I have been using Scribe the past few months and am still surprised at how some days I can get a less than 100% score. I do the blog the way I think it will get a good score and sometimes I still mess up and forget something. IT is nice to have this double check system in place and am looking forward to their new features.
Posted by: Kathy Colaiacovo | Tuesday, August 10, 2010 at 03:20 AM
Very cool information. SEO is, as always, a hot topic and this is a great blog. Thanks.
Posted by: dotCOMreport.com | Wednesday, August 25, 2010 at 11:10 AM
Thanks for the tips on wordpress, I will sign up to Scribe and see how it goes.
Thanks for the read.
Posted by: cbwd | Monday, December 27, 2010 at 10:13 AM
Scribe is really a great tool. I'm using it too and [it] works like magic in making my articles more interesting and search engine friendly.
Posted by: SEO Reseller | Thursday, July 21, 2011 at 10:59 PM