Social marketing and blogging have become heavy-weight tools for promoting charitable causes. And there have been huge successes and lots of money and awareness raised for great causes that may have gone unnoticed just a few years ago. I'm curious to know if you use your business blog as a tool for raising awareness and funds for your favorite causes. (See poll below.)
I guess the first question should be: does your business (or you) have favorite causes or organizations you support? I do.
For years I have supported Doctors Without Borders, KCRW (my local public radio station) and the Leukemia and Lymphoma Society through Team in Training events. I also actively support Kiva.org with 3-4 new micro loans every month. And, if a friend or family member requests support for a cause, I usually happily donate. I have no qualms about using this blog or Biz Tips Blog to ask for support when I'm campaigning for a cause.
Not only do I want to spread the word about my cause, I believe it also gives you a glimpse at what else is important to me, outside of my passion for blogging and business. That can help create a better connection between us, attract new readers, and open doors to new opportunities through shared passions.
I'm currently involved in a huge effort to raise money for Dr. Mani's Children's Heart Fund, to provide funds for heart surgery for children in India who have congenital heart defects but family poverty prevents them from getting help. It's a great cause and I've written a couple of posts about it. Please check this out - it's a big win for you to participate!
So here's the poll question: Do you use your business blog to promote charitable causes?
What's your opinion - for or against - about promoting causes on your blog? I'd love to know your thoughts. Please post in the comments and if you would like, post a link to your favorite cause and why you support it. Let's take the opportunity to share the love and boost awareness for great work people are doing around the world.
Related Posts about Charitable Causes:
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