Last week I had the honor and privilege to co-host a live 3 day event with four amazing colleagues: Janis Pettit (the mastermind behind the event), Kathleen Gage, Ellen Britt and Marnie Pehrson. The Radiant Success Event was a smash hit as you can see if you check out the pictures and comments on Facebook.
I spoke about Social Marketing Success which was a mash up of how to get the most leverage out of your blog by writing compelling content, repurposing content, syndicating your content to multiple platforms and then giving your audience the tools to amplify your message beyond your own reach.
So many people asked for the slides and links to the resources I talked about that I decided to post them here. The slides may not make much sense without the me giving the context, but you'll get the idea.
The links are in no particular order and include some for blog posts that augment what I discussed.
Resources:TubeMogul - video distribution
How to use Google Analytics to get ideas for blog posts
Social Media Marketing Industry Report 2010
Technorati State of the Blogosphere 2009
Wordtracker's Free Keyword tool
Chris Garrett's article: How to Create Headlines that Go Viral with Social Media
How to find guest bloggers
Guest posting (article)
Article and document sharing sites:
http://slideshare.net (slides and docs)
How I repurpose blog posts to docs (article)
How I distribute online video (article)
Virtual Assistant resources
http://myfastype.com (Denise's VA team - Terry Green, owner)
How to learn more about business blogging and creating visibility on the Web:One on One Blog Review
How to Get the Best Out of Your Blog (free 5-part video course)