I've been hearing hints and murmurs about something new coming from TypePad for quite some time. Finally I got a sneak peak yesterday...TypePad Micro which launches today at noon Pacific Time.
TypePad Micro, according to Chris Alden, CEO of Six Apart is...
...a new, completely free level of TypePad that is streamlined for microblogging. We see this new form of blogging emerging -- living between the short status updates of Facebook and Twitter and the full-length posts of classic blogs -- and we want to make that easy and fun with TypePad Micro.
TypePad Micro is free, and comes with...
- A blog with our new Chroma theme
- Easy cross-posting of new posts to Twitter and Facebook
- Friends can comment with their TypePad, Twitter, Facebook or any OpenID-enabled account
- Simple reblogging for readers
- Easy tools for posting to your blog, including post-by-email, a one-click magic bookmarklet and our iPhone application
Having been a TypePad user for over 5 years, I was curious to see how it's different from the original platform. In fact it's the same platform, just a simplified template designed for quick, easy set up. I quickly set up a new Micro blog (Online Visibility Tips) and found that it's not as customizable as I'm used to. But then again for someone just starting out, that can be a good thing. Streamlined options means you can get your micro blog up and running fast.
The new Chroma theme "suggests" a color palette for you based on the colors in the image you select for your banner. That's pretty cool. And hey, it's free (it's included with my Pro account) and the goal is to make it a no-brainer for new bloggers or bloggers who want an simple way to post stuff that may not fit on their primary blog.
Here's more of what Chris Alden has to say about TypePad Micro:
TypePad Micro is the culmination of a huge year of investment in TypePad, in which we’ve put in place many of the building blocks of social blogging, such as:
- Writer and reader profiles
- Following and a follow widget
- A dashboard with activity streams of the people you follow
- Sign-in and cross posting to Facebook and Twitter
- Easy posting by email and a snazzy bookmarklet
- Favoriting and a favorite button for post footers
We even released an entirely new open source application, TypePad Motion, for building custom microblog communities tapping into the power of TypePad. And now with TypePad Micro we're making it easy for anyone to get started with TypePad. No other blog platform combines these great microblogging capabilities – easy posting, profiles, following, an activity dashboard, etc. – with the full capabilities of a world class, full-featured blogging platform.
Considering it's free, I can't see any reason why you wouldn't want to check out the new TypePad Micro. And if you don't have a blog yet, this is a GREAT way to start. Really, super simple to set up and start blogging immediately. When you're ready to add more bells and whistles to your blog, it's will be a snap to upgrade for a few dollars and get access to dozens of designs and all the tools TypePad provides.