If you've been following me for awhile, you know I return to the topic of online video from time to time. Why? Because it is an amazingly powerful online marketing tool.
When I was at BlogWorld & New Media Expo 2009, at least 90% of the attendees had video cameras and videos were being shot in every hallway, at dinners, at parties and everywhere in between.
YouTube is the 4th most visited site on the Web and it's the second largest search engine. 20 hours of video are being uploaded to YouTube every minute (saw that stat somewhere today).
The reason video is so popular is because it takes social to a whole new level. It's intimate and connects with the viewer more easily than text. And it's really easy to shoot and distribute video.
While prepping for a program I'm developing with a colleague, I put together an outline for the process I use to distribute my videos. Not only do I have a blog solely for my videos, I post them all over the Web for great reach and visibility. Here's my process:
1. Upload video to TubeMogul (free) for mass distribution (Day 1)
YouTube* >>> Twitter ("just uploaded a video" tweet)
Daily Motion
Yahoo
MySpace
MetaCafe
Blip.tv (can be set up to auto post on blog which I no longer do since I don't like how it's formatted; I post manually on vid tips blog)
Veoh
Vimeo
2. Grab embed code from YouTube and post video on appropriate blog (Biztipsblog or buildabetterblog) (Day 1 or 2)
Blog Post is automatically sent to Twitter via twitterfeed
Blog Post is automatically sent to Facebook via Notes app
Biz tips blog posts go automatically to FB profile
Build a better blog post go to Blog Squad fan page
Post is automatically sent to LinkedIn via BlogLink app
3. Post on video on Blog Squad Fan Page (Day 3)Tag myself so it shows up in Profile videos
4. Post on Video blog for archiving video tips (Day 4)
5. If the video file is smaller than 25mb then I will post on my Posterous site
*I've set up my YouTube account to "share" certain actions I take. Among them are to announce new uploads to my twitter stream. I do not have YouTube alert Facebook since the link to YouTube is posted by default on the profile page. I want my business blogging videos to post on the Blog Squad page so they must be uploaded manually at this time. And I want to be able to tag them so I don't use the YouTube/Facebook application either.
Much of this is automated, some of it is done by my VAs and some of it I do. Adding video to my blogs, twitter and Facebook provide a multi media experience for my community, give them a chance to see and hear me and have a more personal connection. My videos are not high production quality, but judging by the comments I get, they provide good, valuable information and that's what counts in the end.
Have you incorporated video into your marketing mix? Do you post videos on your blog? Let me know how you're using video in your business and what process you use to get them distributed.
Not using video yet? Well let me be shameless here and tell you to get my course Online Video Made Easy. It's a home study course for video newbies and I partnered with the Online Video Guy, Lou Bortone to create the content. Check out the testimonials then get it and get started!
Related Posts:
Lou Bortone predicts there will be a "land grab" for .tv domains
How to Reach 97 Million Americans
Use Video on Your Blog to Entertain Your Audience
