Yesterday I had the pleasure of co-teaching a brand new online video program with my pal, the online video guy, Lou Bortone. The program, Online Video: Right Here, Right Now! was a follow up to the popular program we delivered a few months ago and which is now a self-study course.
Online video is evolving at a break-neck pace and we felt it was important to update our video students on new developments in tools, video distribution, social media integration and trends for using video in business. Over 125 people attended the program and the feedback on twitter and Facebook was great.
During the class Lou predicted that there will be a land-grab or gold rush, for .tv domain names like there was for .com domains in the olden days of the Internet. As video becomes ever more popular (YouTube had more than 85 million visitors in July 2009 and is now the 4th most visited site on the Web), the demand for video channels will only grow. So here's the tip from Lou:
Register yourname.tv right away.
Even if you only get it in order to protect it from someone else squatting on your name. I'd suggest for sure registering your own name (after all YOU are the persona in videos) AND if you have a brand, grab that too. .tv domains are not cheap...around $40, but it's worth the investment to protect your name and brand from domain squatters.
You may not yet be creating video, but if you're smart, you will be soon. Then, you'll have a YouTube channel at the very least and you may have a video blog as well. Your .tv domain can be redirected to either type of site so you can easily share your videos. Currently DeniseWakeman.tv is forwarded to Business Blogging Video Tips, but I may change it to go to my YouTube channel.
That's your tip for the day! You can learn a heck of a lot more about online video when you invest in Online Video Made Easy. The course now includes the audio program we did yesterday AND until August 31, the whole package is only $97. Price goes up to $197 on September 1 since we have added new content and a few new tutorials. Get it while it's a steal!
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You certainly don't want anyone else having YOUR name if and when "dot TV" sites become more mainstream. Get your .tv name while you can, even if you just point it to your YouTube channel. Good luck!
P.S. Our most recent Online Video Class was a blast! Be sure to get your copy of Online Video Made Easy now, while you can still get the 2-for-1 self-study special!
Posted by: Lou Bortone | Friday, August 28, 2009 at 11:58 AM
I'm stunned the effect of a video can offer in marketing and exposure. I've been looking at videos posted to YouTube around our niche - job search and hiring. I've seen short 2 1/2 minute to 5 minute entries that have generated 10,000 plus views. Extraordinary!
Creating video almost seems like it has a greater reach than podcasting. Although we are starting to generate some great numbers on itunes through podcasting.
It also seems like a lot of content can be "re-purposed" - blog postings turned into articles, turned into voice-over powerpoints on slideshare, those ppts converted into videos for videocasting on itunes and youtube, the audio stripped out and used for podcasting. What's next?
Posted by: Barry Deutsch | Saturday, August 29, 2009 at 12:44 PM
Video is just starting it is getting so big and interlinking with traditonal tv program providers. The advantage you have in terms of online marketing is tremendous.
Posted by: bankruptcy | Sunday, August 30, 2009 at 04:30 PM
DOT TV is the future of ALL Internet content in the future...
VBS.TV, Fora.TV, HamptonRoads.TV, Breitbart.TV, Howard.TV, NHL.TV, 702.TV, TNT.TV, TU.TV, RT.TV, ...and thousands more around the world.
Remember it's not about just buying a ".TV" -- it's about owning generic keyword and key-phrase ".TV" domains.
Generic domain names are "businesses" and digital assets that are the equivalent of traditional real estate. It is the "land" you build on...
Good luck,
Ps: Dot TV domain names are not $40 either - you can find codes everywhere on line if you know what you're doing, and buy them for as cheap as $19.99.
Posted by: NY | Wednesday, September 09, 2009 at 11:46 AM