8 Content Writing Tips for Your Blog

Everyday I have conversations with clients about how and what to write on their blog. Yesterday I was talking with a client who will have multiple authors for the blog. Blogging is brand new to their company and they freely admit that they have no clue how to transition from academic journal-type articles to conversational, editorial type blog posts. Here are eight tips I shared with them that focus on how you serve your client/customer.

When contemplating your content ask yourself these points so you can address the readers' potential questions right up front:

1. Why is this post important? If readers ask "what's in it for me?" will they know right away?
2. Does this content appeal to their pain, needs, wants, desires?
3. Does this post describe a problem?
4. What is the problem? Is it clearly articulated?
5. So what? Do readers understand the consequences of having this problem?
6. What's your solution? What are you educating readers about that they might not know? What's your unique perspective? How is your solution different from widely accepted knowledge?
7. How would readers apply this information to their lives and to their work? Explain to them how to do it. Get them to do it for themselves.
8. Why should anyone believe you?

What would you add? There are many, many different ways to approach blog content and it does depend on your audience. If you're a service provider, these tips may provoke some content ideas for you.

Related Post
8 Reasons Why Client Questions Make Great Blog Content
Business Blogging Tip: Write for Your Ideal Client (video)

Comments

[Chris]

These are good points. Certainly, to make the post meaningful, you have to figure out just what your message is before posting. The extra bi.t of thought is worth it

[http://rachelkovacs.blogspot.com]

Thanks for the article. Very helpful. I'm a publisher myself and I always like to read articles like yours.

[Stef Amoureuse]

The content writing is the hardest part for me. Probably its because of the lack of writing skills . Next time i post , would ask myself those questions. Hope to improve my writing. Thank you for sharing.

[Delords The Blogger]

Great Tips,

Actually the problem people keep having that has caused them not to succeed as a successful blogger is because they fail to plan based on some of these tips.

They keep posting contents without asking or thinking if the contents are helpful and is capable of solving problems.
Cause if it does thats when your visitors can return to seek more helpful contents from you.

[Loren Fogelman]

Thanks for the tips. Another tip is to write as if you are writing to one person. Think about your ideal client and then gear the post to that person.

[Joe Von Gerichten]

Great tips! I would only recommend adding bullet points & potentially a brief video as auxiliaries to a post, outlining/summarizing the content of the post. Readers are busy, which means they want the information summarized and delivered in brief detailed spurts.

[David Newby]

Nice tips Denise. Thanks for this post

[Web content writers]

Content is the king and the site quality and unique content wins. This is what happens in most of the cases. Always write which is good for people not for web.