Bloggers - Are You Using Video Yet?

I'm coming back to the video blogging theme because the trend continues to grow with no end in site.

In a report out this month from Nielsen, they report that since November 2007, video audiences have OUTNUMBERED email audiences. I was shocked to read that.  I mean, EVERYONE reads email so to think that more people are viewing online video than reading email is amazing. Contemplate that for a minute.

And video isn't difficult to create and distribute widely on the 'net. Did you see the video I created using animoto? I simply uploaded pictures, picked a music track from a list they provide and pushed a button. You don't even need to be in the video if you're camera-shy.

In the home study course Lou Bortone and I created called Online Video Made Easy, we go into detail about equipment, software and distribution sites. All available for little or no money. But here's the "readers digest" version:

Equipment - Camera
Flip Digital Video Camera
Web Cam

Video Creation Software
Animoto (web based, free 30 second videos)
Camtasia (for screenshot videos - top of the line)
Jing Project (free)

Video Distribution
Tubemogul (free - upload to more than a dozen video sites)

Did you know that YouTube is the second largest search engine? That means well-optimized videos come up high in search engine results pages. After all, Google owns YouTube so it stands to reason that videos on their site would do well. Yet another good reason to create your own channel with videos on YouTube as well as the other big video site players. Here's one of my YouTube Channels.

One of my mentors has advised me to step up the video production. Nothing elaborate or long; short, content rich videos that can help position me as a leader in the blogging world.

Are you using video in your online marketing mix? If not, what's stopping you?

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Comments

[Christine]

Hi Denise,

That is a pretty shocking statistic but exciting too.

I have started doing some video tutorial blogs and will be adding video to my sales pages as well.

Another video to-do on my list is to place a static one on my blog's homepage encouraging sign-ups for my free e-course. It's a great way to build expert status as you mentioned, as well as help create a stronger connection with your site's visitors.

[Sanya @ China Travel]

I am considering using video on my blog for quite some time, but not started yet. But the statistics from Nielsen sounds compelling to do it.

[Donna DeVane]

I want to know how to change the background to my already created video. I've seen it .. just can't find out how to do it.

Love yourself well.. always.
Donna DeVane

[JNFerree]

Denise - I use Jing and Camtasia for 99% of my videos. Like you, I keep it simple and nothing too fancy.

Considering that less than 1% of the websites on the Net render well (if at all) on an iPhone and mobile search is experiencing double digit growth, I suspect the more savvy Internet Marketer will make the smart move to the mobile web and get a Mobile Friendly Website so they can present and showcase their business value to the fast growing mobile audience.