Business Blogging - How to Build A Better Blog

Two Ways to Use Your Blog in Tough Times

"It's amazing that people have so much time to fret about today's emergency but almost no time at all to avoid tomorrow's." Seth Godin on Seth's Blog

 What can you do now that would be really smart marketing in the face of business uncertainty? What's immediately at your fingertips, doesn't cost much to maintain, and only requires 30-40 minutes a day? It doesn't matter if you're employed by someone else right now or you're freelance. (Hint: starts with a B, ends in a G...)

Use your Business Blog.

Write and write some more. Double the frequency of your publishing. Better yet, improve the quality of your posts by writing useful, relevant stuff that will save your readers time, money and energy.

No matter what your situation, your business blog can do two important things for you in a recession:

1. Establish your expertise
2. Connect you with people

Blog Traffic - Quality over Quantity

It's inevitable. Every time I speak to a group or do a teleseminar about business blogging, one of the first questions is: how do I get more traffic to my blog?

About a month ago I addressed this question in a class for the Master Business Building Club. Now, you too can get access to this audio program (free!).

There are myriad ways to drive traffic to your blog. And, there are some simple tactics that can exponentially increase the right traffic to your blog.

Learn 7 specific tactics to drive more qualified traffic to your blog. (59 minute audio program)

Related Posts:
More than 120 posts on driving traffic to your blog

Business Blogging: What's the Point?

We've been teaching how to gain massive online visibility to a group of smart and savvy professionals in our mentoring program. The background theme has been blogging, Twitter, Facebook, and multiple forms of online content so that people with problems can find your solutions.

The idea is to be everywhere on the Web. For example, a remark on Twitter can lead someone back to read more about you on your blog. But, wait a minute, what's the point?

What's your purpose once you've got a new visitor over to your blog? Sure, you want to impress them with your expertise. Sure, you want to build a relationship with them. Sure, you want them to subscribe to your blog updates and become a fan.

But  hey, this isn't high school and you're not running for prom queen. This isn't a popularity contest. So you can forget about your numbers. All you bean-counters and Google Analytic-types can groan all you want. It's so easy to get distracted by numbers and widgets and glitter and buzz.

Michael Gionta Launches The Recruiter Campus Blog

The Blog Squad is proud to announce the launch of Michael Gionta's The Recruiter Campus blog, Tips and Tactics to Growing a Better Recruiting Firm.

Gionta shares successful tips, strategies, and tactics of what he experiences running his own recruiting firm, as well as those of the clients he coaches. His posts are full of common sense advice for running any small business.

“This blog will dispel the myths of how to run a successful recruiting firm," says Mike. "Many of these myths have been around since the 1960's. While recruiting firms have added PC's to their desktops and access to national job board databases, much of the infrastructure and duties of key personnel have remained the same for over 30 years!”

Gionta writes with humor in a relaxed style that makes for an interesting read even for those not in the recruiting industry. His business lessons are applicable across a broad spectrum of small business fields. A few recent blog posts include: