"Content Marketing" is the Buzz-du-Jour among marketers everywhere, both on and offline. Both Denise and I have encouraged you to write content on your business blogs that provides great information, builds relationships, and converts readers to clients.
But here's the thing: how do you do all that when you write a blog post? Many business bloggers are using their blogs like e-newsletters. They write an article on a topic and post.
In fact, many of the smart clients The Blog Squad has worked with to set up their blogs and train them tell us, "Oh, content isn't a problem for me. I've written dozens of articles. I'll just copy and paste them into my blog."
Wrong. Blog posts are meant to be conversations, not one-way information vehicles. It's not a lecture, or a newsletter. It's somewhere in between.
Content marketing on your business blog means you must do all of these things:
- Establish your expertise
- Connect and build relationships with readers
- Tell personal stories and share experiences
- Relate to the problems and experiences of readers
- Provide solutions generously
- Show your personality, using emotional words
- Have a conversation rather than tries to promote or market
I've written many blog posts about creating content for your business blog on this blog and on Writing on the Web. It's tricky. In fact, I'd say that the gold is to be found in the 10% of blog writing. It's the little things that make a big difference in a blog that rocks and one that is ho-hum.
Here's a way you can get deeper into the topic of writing content that works for your blog. For a short time only, we're offering The Blog Squad's Better Business Blog Writing Program for free, when you get an Extreme Blog Makeover. We're giving you $212.50 off when you sign up for our Spring Sale now. Just use coupon code SPRING25.
We'll even pay for shipping. This program covers all the little nuances about blog writing that you might not be aware of, including headlines, content, outreach, design and calls to action.
But you need to act now, like today. Go on, you could use a little blog coaching with The Blog Squad, couldn't you?
Want to know more about what's included in the Spring Sale?
Related Posts:
Does Your Blog Answer This Question: What Problem Do I Solve?
The Ten Commandments for Business Blog Failure
5 Call to Action Tips for Business Bloggers: how to get blog readers to become clients
Content Marketing: a primer for business people who want to get found quickly on the Web
Content and I am saying again original content is the King , and provide added value to your readers, the readers benefit and will contribute to our business as well, work both ways.Especially google slapped many times, if we are better marketer and putting real effort, people will find us, no need to depend on google.
Posted by: Ari Lestariono | Thursday, April 02, 2009 at 03:39 AM
I like the phrase that content is somewhere between a lecture and a newsletter. The balance of professionalism and authenticity is always difficult. But after writing a few and getting use to it finding the appropriate middle happens in time. Great article!
-GatorWade
Posted by: GatorWade | Thursday, April 09, 2009 at 07:35 PM
Sometimes you don't always want to use emotion in writing. If you're writing for a business, you may have your own "voice," but you mainly want to be concise and informative.
Posted by: seo content writer | Saturday, January 29, 2011 at 07:56 PM