Denise and I teach our blog clients that a good business blog must pass the "blink" test. In the blink of an eye, when a first time visitor lands on your blog, do they quickly get a sense of:
- Who the blog is for?
- What they'll learn?
- What you're an expert in?
There's a combination of good blog design and concise writing that creates this instant recognition. Your blog title is important, along with a tag line to describe in as few words as possible these three important elements. Other elements can attract visitors to stay, read and subscribe.
Here's an idea to deepen connections with readers right away.
Recently I ran across a side-bar item on a famous consultant/professor's blog that adds a tremendous amount of blink factor on a deep and profound level. It was called "15 Things I Believe." Wow, how's that for getting to know a blog author?
Could you possibly write a list of 7-12 deeply held values? Wouldn't that create connection with readers? If you want to read the example, visit Bob Sutton's Work Matters Blog. You might have to scroll down a little, it's on the left side. Talk about making a good impression...