An article on WebProNews quotes an article on Wired that it's time to stop blogging -- that somehow blogging has run its course, it's too impersonal and other tools have made it unnecessary.
They contend that using Facebook, Twitter, Flickr and YouTube, makes blogging unnecessary. I don't agree.
I believe your blog is the hub and foundation of your business communication. It's where you drive people from your social networking sites so they can go deeper and more intimately with you.
Once people arrive on your blog, you have the opportunity to deepen your relationship, beyond the 140 characters available on Twitter. The blog is where you educate, entertain, engage and enrich your reader.
From there, your reader begins to know, like and trust you and barriers are dropped. Readers are more likely to subscribe to your newsletter list, register for your teleseminars, buy your products.
Out of curiousity, I put this question out to my Twitter followers and got a few vehement responses:





I've been reading stuff like this myself, and the people who write it are either not visiting blogs and seeing what's out there, or are morons. Facebook, YouTube and Flicker aren't quite social networking in that it's hard to get people talking, and Twitter, though extremely enjoyable, is still more like sound bites than real conversation or opinion.
Then again, Alan Mutter said "Reading is so passe", while writing it on his blog, so maybe that should tell all of us something.
Posted by: Mitch | Saturday, November 01, 2008 at 12:11 PM
Great bit of defending of The Blog, Denise. They will surely be around for a good while yet.
Posted by: Andy Headworth | Monday, November 03, 2008 at 10:55 AM
Denise,
I really enjoyed reading your response to the article. I agree that blogging can be used as "hub for business communication".
Please if you get a minute, please check out our business blogs at http://www.compendiumblogware.com/blogs.php
Posted by: Jason | Monday, November 24, 2008 at 12:25 PM
I love the internet marketing business. As relationships develop business grows.
Blogging is an esential part of any traditional busines or on line business. I enjoyed reading your blog on why blogging is the hub of your communicatitions and it helps you inform others and grow relationships for better business. . All of your thoughts on what blogging has done for your are very informative.
Posted by: Paul | Sunday, March 01, 2009 at 12:57 AM