Internet Usage: The Affluent Spend the Most Time Online
Affluent people hang out on the Internet more often and for longer, according to research by Ipsos Mendelsohn and reported by eMarketer.com.
There's a strong link between income and Web time.
Among US affluent heads of household surveyed, those with annual household incomes of $250,000 and over spend the most time online, according to a study conducted from March through July 2008.
The researcher found that the average number of hours logged weekly increased with income, and that users in the top income tier spent nearly 6 more hours online per week than those whose incomes ranged from $100,000 to $150,000.
What does this mean to bloggers? If you're using your blog for business, your target audience has money. When's the last time you asked them to buy something?
Not sure how to do this? Remember, your first job is to educate, entertain and engage readers. Create relationships with your readers. Then make it possible for them to get something from you, either for free, or for a small fee.
Pave the way first. Be sure to read our posts about calls to action in blogging:
5 Call to Action Tips for Business Bloggers: how to get blog readers to become clients
7 Super Triggers to Get Readers into Action
