Blog Content Ideas: What's the best source?

Where's the first place you should look when it comes to deciding what to write on your business blog? Some say other blogs, Google alerts, or just what's most on your mind.

Not so, says Yvonne DiVita, of Lipsticking blog, a successful blog about marketing to women online. Denise and I had the pleasure of interviewing Yvonne last week. We asked her what she gets right about blog content, and here's what she says:

"...what I get right when it comes to writing quality posts is following the guidelines of my readers. My readers leave comments, but even more often, they email me. And so I just look at that and say, 'What do they really want? What do the readers look for when they come to Lip Sticking?'"

"And so that's what I'm trying to do. I'm trying to provide the best content for the market that I serve. And while it isn't solely women (there are a lot of men that read Lip-Sticking), it is about women and about how to do business and about all the different age groups.

"So, the content is focused on the things that my readers tell me they enjoy, need, want. And I try to get it right by looking at sometimes the provocative way to put a title in, what are the search engines going to pick up first, and then just really saying to myself, "Is this content that I'm thinking of putting in today going to serve the purposes for my readers?" That's really what I do."

What a concept...find out what your readers want and write about that!

Where do you look for blog content ideas?