A major frustration for many bloggers is how to track and measure the success of a blog. What analytic tools are the best? What should be measured to give a true picture of how your blog is doing?
Chris Baggott, co-founder of Compendium Blogware, is The Blog Squad's guest on Thursday, July 24, and will address these questions.
Get the Results You Want: How to track, measure and adjust your blog
The Blog Squad interviews special guest, Chris Baggott, co-founder of Compendium Blogware
Thursday, July 24, 2008
2 p.m. Pacific Time (5 p.m. ET)
Live Event is Free - Registration Required
Among the topic we'll cover are:
- How businesses can get mearsuable value from blogging
- Budget-friendly analytic tools to monitor your blog
- How to benchmark your blogging success
- Whether or not comments are important
- Measuring blog traffic for quality vs. quantity
- Calls to action for your blog and how to test them
- Plus much more...
About Chris Baggott
Award-winning blogger Chris Baggott has been a leader in marketing for more than 20 years. Named by BtoB Magazine as a "Who's Who in B-To-B," Chris’ blog was also voted "Best Online Marketing Blog" by MarketingSherpa readers and "Best of the Web" by Forbes.
A marketing futurist and voice for blogging, search engine optimization and email best practices, Chris has been quoted in such publications as the Wall Street Journal, Forbes, Inc. and ADWEEK.
Chris is a co-founder of ExactTarget and recently launched his latest venture Compendium Blogware, which focuses on organizational blogging and its role in search engine optimization. As a long-time blogger, he is a firm believer and witness to what goals blogging can help a company accomplish, especially as it relates to achieving high search engine rankings.
Finally, Chris is author of a book from Wiley: Email Marketing By The Numbers (The Blog Squad contributed 2 chapters!). He is also one of the featured marketers in the new book from Wiley: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.
A native of Pittsburgh, Chris now resides near Indianapolis with his wife and four children.
Looks like a great guest for a very relevant subject. I hope he also speaks to the notion of corporate branding and how well blogs coexist with large company brand standards. Would also be nice to hear his thoughts on the integration of blogs with CRM and messaging systems.
Posted by: Ian Gilyeat | Friday, July 18, 2008 at 03:17 PM