Last week we spoke with Chris Baggott about search engine optimization and business blogs (audio and transcript available). Overall the response was excellent, though a couple of bloggers didn't like the "corporate" approach of using a blog to generate leads. Chris sent us this comment:
I just wanted to thank you both for a great session last week. Your questions were insightful and I really appreciate your open-mindedness for some of these new concepts.
A successful relationship requires direct communication. To get the right to build a relationship with a customer or prospect you have to first be found, second build credibility that a relationship with you will add value to the prospect or customer. Blogging is spectacular for this stage of the relationship.
From that point however 99% of the time that relationship is going to evolve to leverage some other medium...which might include face-to-face, email, telephone or even paper based things like catalogs.
You guys are a perfect case to show that a successful blogging program shouldn't be measured by the number of comments...but from the amount of traffic and conversions.
Chris Baggott, CEO
SEO Blogging vs. Community