8 Reasons Why Client Questions Make Great Blog Content

Questions from clients make great blog posts. Here are eight reasons why:

1. It gives you instant content for your blog posts
2. It gives you an opportunity to showcase your knowledge and expertise
3. You demonstrate exactly how you work with your clients
4. Other readers identify with your clients' problems and see how your solution might work for them
5. They gain a better understanding of how you might be able to help them
6. They start to know you better and begin to trust you as a go-to resource
7. They begin to feel comfortable enough to ask you a question themselves
8. They are that much closer to hiring you or buying from you

Last week, for example, I posted twice on each of our three main blogs using questions clients had asked us during the week. Read them to see how I turned the answers to their questions into blog posts that also served as reminders of our new program we're launching this week, The Law of Action 2.0. 

Our goal is to let everybody know about this program, but at the same time, we want to deliver content that provides solutions to problems. I hope we achieved that. As always, we welcome your feedback on this issue. (This issue being how to market a program and at the same deliver relevant and useful content for readers...)

Let us know if you've used a similar approach to content marketing.

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Comments

[Mark Nelson]

I find it very useful when people comment on my blog. One I like to reply right away for a connection. And two people do give great ideas for new content.

[Debra Dalgleish]

Thanks for suggesting that we use client questions as the basis for a blog post. I've created many sample Excel files for my web site downloads page, based on client questions. Now I'll try to incorporate the questions into my blog too.

[Joe Koncelik]

I would be a little careful about the advice of using client questions as post content when it pertains to lawyers. First, you can't share attorney client information without consent. Second, you have to be careful when providing advice to a specific factual situation. That may put you in danger of someone else relying on that advice and arguing you have established an attorney client relationship with them.

[Patsi Krakoff, The Blog Squad]

Yes, Joe, you are right. And there are many other situations where one has to exercise caution: psychotherapists, priests, and anyone who holds the privilege of confidentiality.

One way to use material is to disguise or change it and make it general rather than specific.

Even when there is no confidentiality concerns, one would still want to be careful not to offend someone or mislead people.

Asking permission is one way to solve the problem, and avoiding situations that may embarrass a client is another.

Thanks for mentioning this.

[Accounting Firm Toronto]

CA4IT (Chartered Accountants for Information Technologists) is the largest network of Chartered Accounting firms in Canada that focus on providing bookkeeping, accounting, tax, paralegal and financial planning services to independent contractors (small business) in the IT industry.