Questions from clients make great blog posts. Here are eight reasons why:
- It gives you instant content for your blog posts
- It gives you an opportunity to showcase your knowledge and expertise
- You demonstrate exactly how you work with your clients
- Other readers identify with your clients' problems and see how your solution might work for them
- They gain a better understanding of how you might be able to help them
- They start to know you better and begin to trust you as a go-to resource
- They begin to feel comfortable enough to ask you a question themselves
- They are that much closer to hiring you or buying from you
Last week, for example, I posted twice on each of our three main blogs using questions clients had asked us during the week. Read them to see how I turned the answers to their questions into blog posts that also served as reminders of our new program we're launching this week, The Law of Action 2.0.
Our goal is to let everybody know about this program, but at the same time, we want to deliver content that provides solutions to problems. I hope we achieved that. As always, we welcome your feedback on this issue. (This issue being how to market a program and at the same deliver relevant and useful content for readers...)
Let us know if you've used a similar approach to content marketing.
Related Posts:
Consultants: Are You Ready for a Google Search on Your Name?
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Relevant Content: Search Engine Bread Crumbs
Blogging for Leads: Put some bait on your hook!
Problogger Darren Rowse: Useful & Unique
