5 Ways to a Better Business Blog, Right Now

This week we presented a teleseminar (check out some of the feedback!) to over 700 people on how to get the most out of your blog.  The program was hosted by Adam Urbanski and he asked that we share 5 easy action steps anyone in the audience could take immediately after the call.

Here are 5 things you can do right now to improve your business blog.

We suggest review your blog periodically for critical elements that may be missing. (Some of these are such common sense, but you'd be surprised how many of these things are missing on business blogs!)

1. Your name clearly identified on the home page (why not put it in the banner or title?)
2. Your photo (and make sure it's one that shows you as a credible professional)
3. An email subscription form (people all use email and most don't know how to use RSS)
4. Review your 'About' page. Is it written in first person? Is it conversational and does it tell your 'real' story?
5. Create an editorial calendar: post 3 days, comment 2 days. This gets you into a daily blogging habit and will get you great traffic results

Here's what else you need to do:

• Go to Technorati.com and search on keywords to find other blogs in your niche. Then, create an outreach plan. Find 5 blogs you enjoy reading. Subscribe. Read and Comment at least once a week to start building relationships and links back to your blog.

• Set up Google Alerts so you stay in touch with what others are writing about in your field. This way you get cutting edge information to tell your readers about, and find other places to leave comments.

We think business blogging is really important to do right – it’s such a powerful communications and marketing tool. It gives a business great visibility and is great for branding.

It’s worth spending time to review your business blog so you get great results from "the best darn marketing tool on the planet!"

If you have a blog and it isn’t working for your business, we encourage you to learn how to start using it better.

We work with authors, speakers and service professionals to get them set up with a blog that is optimized and WORKS for their business. We train you  how to get make your blog work for you and have programs that are do-it-yourself or we do it for you. You can find our catalog of programs and services at www.blogsquad.biz

We also remind you that you can get our free report about Better Business Blogging and how to use the CODA system at www.betterbizblogging.com