Business Blogging - How to Build A Better Blog

4 Easy Reminders for Writing Great Blog Content

Educate, Entertain, Engage and Enrich your readers with your blog posts...

It would be presumptuous to say all you need for creating great blog content is to Educate, Entertain, Engage and Enrich your readers. How wonderfully simplistic that would be! And it's true, only easier said than done.

I think blog writing can often be quick and easy, but I also believe that to make your blog work as a marketing tool for your business you've got to write more than entertaining fluff pieces that link to other great posts.

That's why we've gathered together everything under the sun that we've learned about writing great blog posts. We're teaching Better Business Blog Writing May 19 and 21, 2008 in a two-part teleseminar.

We won't spend much time on dangling participles or grammar, however, even though that can be important. This is purely business blog writing and we promise it's going to be more fun than your English classes!

(Denise and I would love it if you join us, we're going to make this fun and informative so you can get better results from writing on your blog in less time with less effort: info here.)

Here's the press release announcement with details:

5 Ways to Enrich Your Business Blog Content

Business blog posts are usually short and to the point. Give readers a rich and meaty post once a week with these 5 ideas for deepening and enriching your posts for better business blogging.

This requires some research and thought on the part of a business blog author, but will reap rewards in terms of impressing your readers, boosting your credibility as an expert, and creating great relationships with potential clients. Stimulate your readers to think and they will love you for it and enter into dialogue with you.

Essentially there are 5 ways to deepen your post in order to take it from short and superficial to meaningful and profound. We have studied what makes for effective blog writing for business professionals and suggest the following 5 steps:

Business Blog Writing Video Tip

Patsi Krakoff shares a tool for improving the quality of your business blog content called the 4E's.

How can you write blog posts that Educate, Entertain, Engage and Enrich the lives of your readers? Paying attention to each of these elements will result in getting more out of your business blogging efforts.

By applying the 4E's to your blog writing, you will:

• improve your credibility as an expert in your field
• build relationships with readers that lead to doing business
• bring meaningful and profound ideas to readers
• stimulate readers to think and participate on your blog

Learn how you can boost your business blog writing with our Better Business Blog Writing Class.

And get more details on the 4 E's in a post Patsi wrote: 5 Ways to Enrich Your Blog Posts

Business Blogging Teleseminars This Week

Another busy week for The Blog Squad. We're presenting 3 teleseminars about business blogging.  Take your pick:

May 12 - 16 (we present on Tueday, May 13 at 4 pm ET)
As part of the Womens Business Launch Success TeleSummit we join an amazing group of 15 experts presenting on how to sort through the clutter of business building tactics, focus your marketing strategies, and claim financial SUCCESS.

Presenters include: Viki Viertel, Lisa Earle McLeod, Debbie LaChusa, Suzy Spivey, Adam Urbanski, The Blog Squad™, Sheri McConnell, Kyle King, Christina Merkely, Michael Port, Joe Nunziata, MaryPat Kavanagh, Lynn Scheurell, Mara Castello, Wayne Kelly
Details and Registration here.

Thursday, May 15, 5 p.m. ET
Blogging to Explode Your Business Growth
Hosted by Cathy Goodwin
No charge, register here.

Thursday, May 15, 9 p.m. ET
Using a Blog to Gain Expert Status
Hosted by Joe Nunziata
No charge, register here.

Another option...

Join The Blog Squad's Blogging and Beyond Membership program and get ongoing coaching and access to dozens of hours of audio training, transcripts, discussion forum and monthly live coaching calls to get YOUR Internet marketing questions answered. 

The next session is on Wednesday, May 14 at 5 p.m. ET and will include my report on Biz School for Bloggers, an amazing conference I attended last week. Lots of excellent stuff. Join here, only $9.95 for a 30 day trial membership: http://www.theblogsquad.net/mentor

Business Blog Writing Blues?

Are you a reluctant blogger? Coming up with consistently great content a problem?  Join us for a brand new program: Better Business Blog Writing. Watch the video ...

Patsi's also writing a series of posts on writing business blog content:

5 Ways to Enrichen Your Blog Posts
4 Questions a blog post should ask and answer
Educate your readers: 4 ways people learn
Cornerstone Content for Better Business Blogging

Better Business Blog Writing starts on May 19. Check out the details and learn how to make your business blog more effective and get better results for your business.

The Blog Squad on Power Up Radio

Our second interview on May 8 was with Sharon Capehart on her Power Up radio show.  Lots of blogging power yesterday! Sharon has a lot of energy and enthusiasm as you'll hear when you listen to the interview.  Again, this is a call-in show and we got a lot of great questions from the audience.

Feel free to post your comments and questions by clicking on the comment link below. Blog on!

Related post:
The Blog Squad on Powerfull Living Radio

The Blog Squad on Powerfull Living Radio

Yesterday we had the pleasure of being interviewed twice on Internet radio programs. The first was on Lorraine Cohen's Powerfull Living Radio. Naturally, we talked business blogging. Since listeners can call in with their questions, this isn't our standard interview.

For your listening pleasure, here's the audio from the show:

Have questions or comments? Use the comment link to submit them and we'll do our best to answer. Blog on!

P.S. If you listen to the interview, you'll hear an announcement for a brand new report on business blogging that we haven't officially released yet. Be the first on your block!

Blog Content & SEO: Married happily ever after...

Blogs are natural search engine magnets, but you also need to understand the importance of using the right keywords, in headlines and when writing content that markets your business. SEO isn't something I understand fully, but Lee Odden is an expert I listen to.

Denise and I have always stressed how to do this organically so that your writing makes sense to readers. Lee Odden is an expert on the tech side of SEO. His Online Marketing Blog was recently named #2 on a list of Junta 42 Top Blogs for Content Marketing. Congratulations, Lee, that's well deserved.

(Our own WritingontheWeb Blog is #24 on the list, good for us!) But never mind that. I want you to read Lee's recent post about blog content and search optimization because it will enlighten your understanding of what it takes to write blog content to get good results with your 'findability' on the Web.

Blog content and search engine optimization go together like a horse and carriage. You can't have one without the other. The post is called Tips on Content Centered Link Building, go read it now.

The Blog Squad Preaching the Blogspell This Week

Patsi and I will be putting on our Blog Squad pink and preaching the Blogspell to a variety of teleseminar and radio audiences this week. Mark your calendars and tune in:

Tuesday May 6, 2008 at 8 pm ET: Interview with Ellen Britt of Marketing Qi- Blogging to Gain Expert Status (we always include new information in our signature teleclass - no two classes are the same) FREE - Register here: www.marketingqi.com/blogsquad

Thursday May 8, 2008 @ 12 pm ET: interview with Lorraine Cohen on Powerfull Living Radio – www.blogtalkradio.com/PowerfullLiving - listen live and call in with your questions.

Thursday May 8, 2008 @ 2 pm ET: Sharon Capehart interviews us on Power Up for Women -  www.blogtalkradio.com/SharonCapehart/ listen live and call in with your questions.

Chris Garrett Video Interview at SOBCon08

Chris Garrett of the blog ChrisG.com was one of the featured speakers at SOBCon08 this past weekend in Chicago. Chris and  Darren Rowse of Problogger.net fame, have just had their new blogging book published (officially today, May 5) and I grabbed Chris for a quick interview and asked him to reveal some of his secrets for making a blog a success.

Your blog has to connect with people so make sure your passion is evident. And, about everything you write, ask yourself: so what?

Problogger: Secrets for Blogging Your Way to a Six-Figure Income is now shipping from Amazon.com. I read half the book on my flight home from Chicago. It's an easy read and full of practical advice and information from how to decide on a blog platform (of course they recommend Wordpress) to making it really clear that you will not make a 6 figure income overnight from blogging.

But, if you want to get there, you must really work it and follow some standard practices related to design, outreach, and of course create valuable content that connects with your audience. It can be done. Darren Rowse and many others are proof of that.

I recommend the book if you're just starting out or have been blogging from some time. You'll learn something new, I guarantee it.