Business Week Updates a 3 Year Old Story

Three years ago, Business Week published a story about blogs.

"...you cannot afford to close your eyes to them [blogs], because they're simply the most explosive outbreak in the information world since the Internet itself.  And they're going to shake up just about every business - including yours...Given the changes barreling down upon us, blogs are not a business elective.  They're a prerequisite.

-- Business Week Magazine, May 2, 2005

According to business week that cover story, Blogs Will Change Your Business, archived on the Web received hundreds of thousands of page views and still comes up #1 on Google search results for "blogs business."

This week's cover story updates that important story: Beyond Blogs - What Business Needs to Know. I haven't had a chance to pick up the magazine, but I did read the online version.  The focus has changed a bit and shows the evolution and importance of social media like Facebook, Twitter, Digg, Del.icio.us, all of which did not exist in 2005.

Social networks like Facebook, MySpace and LinkedIn are what's happening now, though we still contend that your business blog provides the foundation for your content creation.  The networks can drive people with whom you've established relationships, back to your blog, giving them a more indepth experience of you, your business, your expertise and how you can serve them.

Want to know more about business blogging? We've just released a free report called Better Business Blogging: 4 New Concepts for Getting Spectacular Results. Download the report here.

Where do you think business blogging is headed?  Do you participate in social networks?  How do you integrate your blog with your networks?

We want to know!

Comments

[Chris Baggott]

I'm also a fan of the 2005 story, but think that this focus on celebrity or new tools like Twitter distract business from focusing on the real, tangible benefits for business blogging.

I posted my reply to Business Week on my blog here:

http://blogging.compendiumblog.com/blog/blogging-best-practices/

Love to get your thoughts.

Chris Baggott
CEO
Compendium Blogware
www.compendiumblogware.com