Blogs started as personal Web diaries but when blogging for business, you decide how much personal stuff to share. What to share and what to keep private? Remember "what's in it for readers."
Decide which of your personal information makes good fodder for blog posts, and what is off grounds: spouse, kids, pets, hobbies?
It's best to use your stories to illustrate a point. Try to include a teaching point of view. What can readers learn from your stories? You can entertain readers AND educate and engage them when you include a lesson for them.
Learn how you can boost your business blog writing with our Better Business Blog Writing Class.
Nice job with the video, Patsi. The content is a terrific reminder and your delivery is easy to follow. This is a good medium for you!
Posted by: Steve Roesler | Thursday, May 15, 2008 at 07:34 AM
It's an important topic Patsi! There is a fine line between what is enough and what is too much personal info to share. And your point about thinking ahead of time about how relevant it is to your post is absolutely essential.
Jeanne
Posted by: Jeanne May | Thursday, May 15, 2008 at 11:45 PM