Boomers to Bloggers

We don't do this too much but we agreed to offer a blogging product as a bonus for a new book that launched today and continues through Thursday.  I think it's the name of the book that grabbed us: From Boomers to Bloggers. Maybe it's because we're both boomers AND bloggers.  Maybe it's because most of our audience fits that demographic too. But the book isn't really about blogging. So, bear with us; it may still be of interest to you.

This is an important new book, out today, on how businesses can succeed, as “Bloggers” replace “Boomers” in the workforce. (Buy it today and benefit from over $1,200 in bonuses at www.InspirionInc.com.)

Here is information about the book:

Today’s businesses face two significant intergenerational problems: older workers with a lot of knowledge are retiring and companies don’t have a knowledge-transfer process in place; and the young professionals coming in have different expectations than the boomers headed out the door.

That means companies, boomers and the bloggers need to “talk” to each other to make life at work
smoother, the company remain competitive and able to attract and retain the young professionals filling slots being left by the boomers.

That means companies, boomers and the bloggers need to “talk” to each other to make life at work
smoother, the company remain competitive and able to attract and retain the young professionals filling slots being left by the boomers.

Misti Burmeister, CEO and Founder of Inspirion Inc. has solutions to these problems and has written a ground-breaking book on intergenerational diversity within the workforce in February 2008. “From Boomers to Bloggers: Success Strategies Across Generations.”

It examines how companies can effectively attract and retain younger professionals, and will serve as a practical resource for years to come as the workforce continues to shift from one generation to the next. It also inspires employers to create a positive environment for young professionals and motivates employees to work together regardless of generational differences.

Burmeister uses real stories to address the importance of educating and supporting professionals across generations. Misti is an expert on generational diversity who has worked with numerous Fortune 500 companies and top military leaders, teaches individuals and organizations the keys to achieving success across generations and how to address the loss of seasoned employees in the workforce.

“My goal in writing this book is to provide both young and seasoned professionals with an understanding and specific skills for how to communicate effectively across generations,” said Burmeister. “It provides valuable lessons for both individuals and companies.”

The lessons in From Boomers to Bloggers can be applied to businesses looking to grow, those needing to tackle the epidemic of losing talent, young professionals looking for success in today’s workforce, and seasoned professionals who wish to build a stronger working relationship with the different generations in their employee pool.

The result is a book that may be used as an essential guide for succeeding in today’s diverse work environment.

For more details about “From Boomers to Bloggers: Success Strategies Across Generations" visit
www.InspirionInc.com.

Comments

[Christina Hills]

Denise,

Thanks for pointing out this book to all of us. Boomers are a very strong force in the workplace and the culture, and I'm glad to see that a writer has addressed this issue of the older generation who thinks differently than the new generation coming into the workforce.

-Christina Hills
"The Shopping Cart Queen"