Blogs are natural search engine magnets, but you also need to understand the importance of using the right keywords, in headlines and when writing content that markets your business. SEO isn't something I understand fully, but Lee Odden is an expert I listen to.
Denise and I have always stressed how to do this organically so that your writing makes sense to readers. Lee Odden is an expert on the tech side of SEO. His Online Marketing Blog was recently named #2 on a list of Junta 42 Top Blogs for Content Marketing. Congratulations, Lee, that's well deserved.
(Our own WritingontheWeb Blog is #24 on the list, good for us!) But never mind that. I want you to read Lee's recent post about blog content and search optimization because it will enlighten your understanding of what it takes to write blog content to get good results with your 'findability' on the Web.
Blog content and search engine optimization go together like a horse and carriage. You can't have one without the other. The post is called Tips on Content Centered Link Building, go read it now.
Thank you for such kind words Patsi and I totally agree with your suggestion about the relationship between blog content and "findability" on the web.
Cheers!
Posted by: Lee Odden | Thursday, May 08, 2008 at 12:15 PM
Well deserved Patsi. Keep up the great work.
Best
Joe
Posted by: Joe Pulizzi | Thursday, May 08, 2008 at 06:47 PM
I think the best PR introduces a concept to an audience that doesn't know anything about it.
There is some marginal value with the intersection of PR and SEO, yet its value is fairly low.
Similar to a pitcher who can hit, it's nice but not going to get him into the hall of fame.
Posted by: Website Management Services | Friday, April 10, 2009 at 12:11 AM
Shorthand for weblog, a regulalry updated, journal-style web page that is generally presented in reverse chronological order and allows readers to post comments and discuss topics or posts. Also used as a verb to blog, meaning to write in a blog. thank you for posting.
-faith-
Posted by: San Diego seo | Monday, April 20, 2009 at 07:38 PM
I actually follow Lee's blog, some excellent advice on there if you are interested in SEO
Posted by: Weston | Thursday, March 31, 2011 at 09:45 AM
With the google's panda / farmer update, blogging (content writing) and competitive rankings are now much more valuable where they command attention on quality and substance.
Posted by: white label seo | Tuesday, April 26, 2011 at 11:29 PM