Blogs are natural search engine magnets, but you also need to understand the importance of using the right keywords, in headlines and when writing content that markets your business. SEO isn't something I understand fully, but Lee Odden is an expert I listen to.
Denise and I have always stressed how to do this organically so that your writing makes sense to readers. Lee Odden is an expert on the tech side of SEO. His Online Marketing Blog was recently named #2 on a list of Junta 42 Top Blogs for Content Marketing. Congratulations, Lee, that's well deserved.
(Our own WritingontheWeb Blog is #24 on the list, good for us!) But never mind that. I want you to read Lee's recent post about blog content and search optimization because it will enlighten your understanding of what it takes to write blog content to get good results with your 'findability' on the Web.
Blog content and search engine optimization go together like a horse and carriage. You can't have one without the other. The post is called Tips on Content Centered Link Building, go read it now.