Business blog posts are usually short and to the point. Give readers a rich and meaty post once a week with these 5 ideas for deepening and enriching your posts for better business blogging.
This requires some research and thought on the part of a business blog author, but will reap rewards in terms of impressing your readers, boosting your credibility as an expert, and creating great relationships with potential clients. Stimulate your readers to think and they will love you for it and enter into dialogue with you.
Essentially there are 5 ways to deepen your post in order to take it from short and superficial to meaningful and profound. We have studied what makes for effective blog writing for business professionals and suggest the following 5 steps:
1) Add history to your post, background on your concept
2) Add authority by quoting other experts and authors
3) Review books on the concepts and add pertinent nuggets
4) Add your own perspective, your story, your experience, your uniqueness
5) Add future prediction; how will this concept play out in 5, 10, 20 years?
Learn how you can boost your business blog writing with our Better Business Blog Writing Class.
And get more details in a post Patsi wrote: 5 Ways to Enrich Your Blog Posts.
Hi Patsi... I like your suggestion of writing at least one more detailed blog post once a week or so -- this then gives you the opportunity to expand on different points in that initial post, and relating it to other readings. I've been doing this over the last few weeks and it is great.
It not only broadens my knowledge but is an effective way to come up with valuable content.
Jeanne
Posted by: Jeanne May | Wednesday, May 14, 2008 at 02:29 AM
Great content from a powerful team. I have followed the Blog Squad since its earliest days and can vouch that these ladies know their material.
Keep up the good work!
Posted by: Mr. Sustainable | Wednesday, May 21, 2008 at 10:18 AM