4 Easy Reminders for Writing Great Blog Content

Educate, Entertain, Engage and Enrich your readers with your blog posts...

It would be presumptuous to say all you need for creating great blog content is to Educate, Entertain, Engage and Enrich your readers. How wonderfully simplistic that would be! And it's true, only easier said than done.

I think blog writing can often be quick and easy, but I also believe that to make your blog work as a marketing tool for your business you've got to write more than entertaining fluff pieces that link to other great posts.

That's why we've gathered together everything under the sun that we've learned about writing great blog posts. We're teaching Better Business Blog Writing May 19 and 21, 2008 in a two-part teleseminar.

We won't spend much time on dangling participles or grammar, however, even though that can be important. This is purely business blog writing and we promise it's going to be more fun than your English classes!

(Denise and I would love it if you join us, we're going to make this fun and informative so you can get better results from writing on your blog in less time with less effort: info here.)

Here's the press release announcement with details:

For Immediate Release -
Better Business Blog Writing Tips Revealed

(San Diego) May 14, 2008 – The Blog Squad™ is teaching Better Business Blog Writing for professionals with a two-part teleseminar May 19 and 21, 2008 via teleconference and webcast.

Open to professionals with business blogs, the two-part series is designed to improve the quality of business blog content and get better results.

Business blogging experts, Patsi Krakoff, Psy.D., and Denise Wakeman, also known as The Blog Squad™, specialize in helping business owners get more results with their blogs.

They teach the “4E’s” for better blog writing: how to educate, entertain, engage and enrich readers through blog content.

"Many professionals struggle with finding time for writing on their business blogs. And they don't have a system for writing blog content that works for getting clients,” explains Dr. Krakoff, a former journalist and psychologist. “Better Business Blog Writing Class aims to greatly improve blog writing quality and speed up the time required to post.”

The Blog Squad’s 4E’s of Better Business Blogging suggests that each post be reviewed for these four factors before publishing:

1. Educate your readers with valuable information or tips that are relevant to your niche.
2. Entertain readers by including stories about your own personal experiences with the topic.
3. Engage them by asking them to respond. Since blogs are interactive, readers can leave comments, but you must encourage them.
4. Enrich the lives of readers by showing them how they can save time, money or energy. Stimulate their thinking and inspire them to act in new ways.

“When you write with readers’ interests in mind, they’ll subscribe to your blog and keep coming back, converting to loyal fans and clients,” adds Denise Wakeman, cofounder of The Blog Squad™.

Better Business Blog Writing takes place via the web and telephone on May 19 and 21, 2008 at 5 p.m. ET. For more information, visit www.betterbizblogging.com/BBBWC.