Why Women Make Better Bloggers than Men - and what they can learn from men!
I was reading something about how to market specifically to women, how they're different from men in the ways they respond to sales copy. It triggered some questions...
What about blogging? Do you think women write their business blogs any differently than men do? And do they respond differently as readers?
I wonder. Now, I'm not what you'd call a "girly-girl." Never wore a lot of skirts and high-heels. Not even when I lived in Paris and modeled - I've always been a jeans and t-shirt sort of girl. As a business woman I don't consider myself different and certainly not "special" because of my gender.
I don't talk a lot on the phone and spend time getting my nails done or gossiping in a girl-pack. I'm not even a real big relationship person, preferring one or two friends to many.
So I'm really going out on a limb here when I say that I think women naturally make better bloggers than men. I really do think it's in their genes...
Here's why:
- They love juicy conversations
- They love connecting and building relationships
- They naturally share personal stories like about their kids and pets
- They love teaching and telling people (kids, pets, husbands) what to do
- They know a good bargain when they see it and blogging is the best bang for your marketing bucks
- When they find something cool they'll tell everybody about it
- They love asking questions about you and your experiences and feelings...
But here's what I think women can learn from men bloggers...
In general, men:
- Get to the point faster
- Stay on task, focused and aligned with the business purpose of the blog
- Like the facts, just the facts, and aren't confused by emotional baggage (may not even be aware!)
- Love a good sports story as metaphors for life, business, and everything in between
- Think they know best and write with authority
- Stay ahead of the curve so they can be first, best, biggest ...
- Aren't afraid to ask for the sale...
What do you all think about this? Too sexist? Too stereotypical? You can't tell me there aren't differences between the way men and women do things including communicate on their blogs, I'm not buying that! Speak up!
