USA Today Features Bloggers & Podcasters

Want more exposure for your blog or podcast? We always want to reach more readers who are interested in our content so we jumped on an offer from Larry Genkin, publisher of Blogger & Podcaster Magazine, to partner with him to bring a great opportunity to you.  Here's the info we sent last night to over 5,000 bloggers on our mailing list:   

          Imagine your blog or podcast being announced on the home page of USA TODAY...What if you could reach their audience of 10 million readers a day for only $5 a month?

Are you kidding? What's not to like about that?

Denise and I think you definitely should take advantage of this opportunity, especially if you have a business blog or podcast that needs more eyes and ears.

There's no tricky catch to this. Larry Genkin, the publisher of Blogger & Podcaster Magazine teamed up with USA TODAY to launch The Blogger & Podcaster Guide last December. It was originally priced at $49.95 per month. But they want to make it accessible for everyone so they created this new price point.

That's when Denise and I jumped on. We're teaming up with Genkin to help get more blogs and podcasts listed in this guide in USA TODAY. Think "TV Guide for blogs/podcasts" available to a mainstream audience.

For The Blog Squad, this is a no-brainer. We're not big on spending a lot of money on advertising, but we're big on spending a little money to reach millions of potential readers and listeners. We've already added two of our primary blogs.

We know there are a lot of excellent blogs and podcasts being produced that would benefit a larger mainstream audience - if only the public knew about them. But the public can't read your blog or subscribe to your podcast if they don't know where to find you.

Here's where you can sign up for the Blog Squad sponsored blogging and podcasting guide:

http://thebpguide.com/blogsquad

However, as they say in infomercials, "that's not all"...

Larry Genkin adds "To further drive traffic into the Blogger & Podcaster Guide, in addition to our
franchise spot on the home page of USA TODAY.com (visited by over 10,000,000 daily), USA TODAY is
now going to be giving us 2,000,000 premium placed advertisements (leader boards, skyscrapers etc.) each month. That equates to just shy of 67,000 ads per day. We're going to be all over USATODAY.com."

Perhaps most significantly of all, USA TODAY has given them permission to work with other media
partners beyond themselves. This has allowed Genkin to work out partnerships with 15 additional magazines/publishers.

The USA TODAY and all of the new publications are included at no additional charge to you...just $5
per month for them all.

Genkin is having conversations with many other publishers and expect to add new ones to the network every month.

You can keep tabs on the complete list to date at http://thebpguide.com/blogsquad

Instead of waiting for the mainstream to find you, together we're bringing blogs and podcasts to the mainstream. This should be good for your blog/podcast and our industry as a whole. Help spread the word! There is no deadline to submit your blog or podcast. But those who get in early, get more eyeballs sooner!

Blog on!

Patsi & Denise
The Blog Squad™

Comments

[JoLynn from The Fit Shack]

Thanks Denise, got your tweet before I checked my email, this sounds like a great opportunity, thanks for passing it along to us!

[BillinDetroit]

And the catch is?

Of those 10 million eyeballs, how many will actually see MY adv?

Whether $5 or $50, 10 million sets of eyes is good bang for the buck, but if my adv. is rotating with 10,000 others then I'm not getting a lot of actual exposure -- especially considering that ad-blindness seems to be genetically imprinted these days.