We recently published an article called "Personal Branding with a Blog" in Personal Branding Magazine for May (Issue #4) in which we state:
There are essentially four problems you’ll encounter when you want to get known, get found, and get hired for your best job ever:
• Nobody knows what you do
• Nobody’s heard of you
• Nobody is moved by your message
• Nobody can find you
Blogging is good for your career. A well-executed blog sets you apart as an expert in your field. A professional business blog will get you found more easily by people looking for your expertise in a way a traditional website can’t.
We predict that all successful professionals will soon have a personally branded blog where all career experience, expertise and published works will be available as an online portfolio.
What do you think about this idea? You can read the full article here...
Having your blog as your portfolio makes so much sense... it's easy to update, helps the environment (saves trees) and it is more easily accessible...
Definitely is the way to go!
Jeanne
Posted by: Jeanne May | Tuesday, April 22, 2008 at 07:43 PM
Blog became in the last years a kind of expanded visit card and with the same rules - the simpler the easier to read the better. Blog actually may be used in fact as a home page for the company we work for, showing everyday life of the company, showing the people working there are normal and the same as the reader :) It definetly is going to be top fashion for the next few years. It saves time (done home, done fast), money (no need to print layouts to the clients) and can develop (that is the strongest advantage)
Greets from poland
Castor
Posted by: Wczasy na Kaszubach | Friday, April 25, 2008 at 06:00 AM