Personal Branding with a Blog

We recently published an article called "Personal Branding with a Blog" in Personal Branding Magazine for May (Issue #4) in which we state:

There are essentially four problems you’ll encounter when you want to get known, get found, and get hired for your best job ever:

• Nobody knows what you do
• Nobody’s heard of you
• Nobody is moved by your message
• Nobody can find you

Blogging is good for your career. A well-executed blog sets you apart as an expert in your field. A professional business blog will get you found more easily by people looking for your expertise in a way a traditional website can’t.

We predict that all successful professionals will soon have a personally branded blog where all career experience, expertise and published works will be available as an online portfolio.

What do you think about this idea? You can read the full article here...